New site as subdirectory or new domain name?

[johnie99]

Hi.
I'm planning to build a shopping website which its products are relevant to one of my existing sites.

Should i put the site as current_domain/new_site or make a new domain from the beginning?

The current_domain is also a shopping site with thousands of products and it's fairly indexed. A new domain has the risk of taking too much time to be indexed and get the visitors.

Any advice on this?

Thanks,

John

[brian.mark]

As long as it's related, I'd say use the same domain. This has the benefit of zero sandbox, pre-build PR, increasing awareness through current customers / visitors, etc. The list could go on and on. You can also cross-sell much easier (if that applies).

Brian.

[jestep]

I agree to use the existing site. The sandbox will prevent a new site from ranking for about a year or more, which is quite a while. The only thing I would really be careful of is making duplicate pages in the new site. Make sure each page is unique from the existing site especially if the site is linking directly into the new site's pages.

[adbart]

You don't want the new site to detract from your current PR, but it could be the best move for you.

Do it, but be cautious.

[coder]

We recently translated our site into spanish and were looking into the pro and cons of all the options. The answer was simple same domain new subfolder http://www.fireworks.com/spanish/
this has increased our main site, added more IBL's to our main site and all around good experience.

[xmx]

I would use a subdomain.
If you have already many visitors to your current website they would be more familiar with a new section of the existing domain than with a new, separated domain/website.