Use Search Engine Results for Example
Awesome question. Like brian.mark I can only guess, though you'll see and hear different answers depending on who you ask and where you go for info. SO, here's what I've decided to do as a "temperature check" so to speak - I check to see what does Google lists, or other search engines too, if you want, and come up with a happy medium.
Google for example, seems to display titles up to about 60 characters, or about a total of 65 with spaces. They also only list about 155 - 160 characters for a site description. Notice when you see results in Google the "..." at the end of a title; they've cut-off the "excess". The same is true with with the site's description.
Y! and MSN differ a bit, so again, go with Google, or come up with a happy medium.
Personally, I try to keep my titles, descriptions, and keywords, short, relevant and to the point. In other words, I try to follow what I see Google list in the first two, and like brian.mark I keep my keywords just as short - too many is getting risky IMO; better to have a few highly relevant keyword (or phrases) indicative to that page and not try to unrealistically capture terms or get anywhere near a gray area of being considered spamming.
Take a look at the engines and directories and use them for a guide.
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W. R. Mineo
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