Landing pages

[bvi]

If this topic has been recently/thoroughly covered please direct me to those posts.

I am working on search engine optimization for a large, dynamic, database driven website developed in cold fusion. Each product division has its own landing page and specific domain name. If you are a police officer, get their catelog in the mail, and want to visit the site, the domain name given will be police related. You will not have direct navigation to the products for schools or hospitals for example. It's a great site, professional, usable, and their clients love it. Problem is that it's not been marketed in search engines yet. That's where I come in to give recommendations. I am not sure how to approach all these landing pages separately (separate domains and keywords lists), without spamming as it's tied to the same site and ONE homepage. Anyone else encountered this? What the best starting point? What are the SE's take on this? Any direction would be helpful. Thanks.

[bhartzer]

If each domain brings up different content on a different domain name then there's really not going to be any problems.

Even though it goes to another "landing page", then as far as the visitors are concerned they're seeing a unique site. So, there really shouldn't be any issues--promote each site/domain just like you would any other website (i.e., get on-topic links, submit to directories, etc. etc.).

As long as you don't link each "site" together and as long as you promote them separately and they don't have unique content then there really won't be any issues/problems.

If the actual product page on site A and site B includes the same content then there will be duplicate content issues--one site will end up showing up in the index and the others will be discarded/ignored.

[bvi]

They aren't overtly linked to each other, but it is possible to get from one landing page to another by either clicking on the company logo. Only then you'd see the main homepage and options to go to the sites the offer. However, once you choose an option, all the navigation disappears (except that specific to that site). Does this make sense?If you want to take a look, to make sure I am explaining correctly, the site is www.lynncard.com Choose a product line and you'll see unique interface, unique content, unique domain/page names, etc.

So do you still think I can promote each individually? Even if all the landing pages share a company homepage and FAQ's page?

[seo-ireland]

The different departments are not 'sites' as such so there is not problem in linking them with each other as they are not within different domains. They are more like categories with sub-categories.

I see your point about how to promote the site though. I would concentrate on link building for the home page and build up its link popularity. This way the categories i.e. subdirectories will receive llink popularity over time as it is distributed down. As the link popularity for the main page grows so will it grow for the subdirectories and you will not necessarily have to do a lot of link building for each specific category. Just make sure that the theme of each category is strong and the rankings should be strong after a period of time.

[incrediblehelp]

Originally Posted by seo-ireland

The different departments are not 'sites' as such so there is not problem in linking them with each other as they are not within different domains. They are more like categories with sub-categories.

I see your point about how to promote the site though. I would concentrate on link building for the home page and build up its link popularity. This way the categories i.e. subdirectories will receive llink popularity over time as it is distributed down. As the link popularity for the main page grows so will it grow for the subdirectories and you will not necessarily have to do a lot of link building for each specific category. Just make sure that the theme of each category is strong and the rankings should be strong after a period of time.

I agree to point, but the way the website I set up, deep linking is also appropriate. When you can link the IBL to the sub-category pages and use different keywords in the anchor text. This will eventually give the clients website a better overall weight in the search index. of course if you can only get one link from the directory/website then use the home page link.

[computergenius]

At a quick glance, you appear to use the keywords "lynn,card,company" on each page. Apart from the fact that "lynn" and "company" are not very helpful as keywords, you seem to be missing an opportunity to different the different sections.

I am also not sure that the home page is the best page to IBL to. The page is for greetings cards, and there must be squillions of greetings cards pages on the net. But how many "sheriffs department greetings cards" pages are there?

[computergenius]

[not sure if this got posted the first time...]
At a quick glance, you appear to use the keywords "lynn,card,company" on each page. Apart from the fact that "lynn" and "company" are not very helpful as keywords, you seem to be missing an opportunity to different the different sections.

I am also not sure that the home page is the best page to IBL to. The page is for greetings cards, and there must be squillions of greetings cards pages on the net. But how many "sheriffs department greetings cards" pages are there?

[DrTandem1]

I guess the question should be, why are the sites related at all, if you only focus on one type of customer for each "site" with its own "specific domain name?" I assume you are sharing a database and therefore a common server.

Now, if the domain names actually all point to different pages on the same site, you may have some problems with some search engines interpreting these "landing pages" as just that and your site a huge sp@m machine. I don't know.

I just don't know. If the "specific domain" names all resolve to the same server, I think you may have a problem.

[computergenius]

Originally Posted by DrTandem1

I guess the question should be, why are the sites related at all, if you only focus on one type of customer for each "site" with its own "specific domain name?"

They are not separate sites, they are separate folders within the same site. The original poster said that they were sites - they are not.