Maximizing Co-Op Ad network to work for you!

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What is the Co-Op ad network?

Digital Point's co-op ad network is very similar to the banner exchange clubs of old. This one however is made for search engine optimizers and can use text links instead of graphical banners to get you those all important backlinks with the specified anchor text. Once you signup with digital point and insert their small ads in your page (the footer is a very popular place for this) you can then validate your site. Digital point will check your site on google and make sure all pages indexed by google contain ads they will then calculate a weight for you. They have not released the formula for weight but it seems that page rank, pages indexed and number of ads per page (max 5) are the deciding factors behind it. Your weight is then used to determine how many times your ad gets shown on other's sites the more weight you have the more impressions you will get. Now you can create your ad simply type in the text you want and where you want the link to point to then submit it for approval. Approval usually takes less then an hour and your ads will start being served automatically. This very simple network for creating controlled anchor text will yield amazing results.

What problems does the co-op have?

The co-op network seems to have two problems with it, but these to not negate it's usefulness. First problem I found was that these backward links that it creates are rotating and the odds of them being there the next time a spider crawls your site is probably very small, it's really just a crap shoot as to whether or not your link will be one the ones posted when a search spider comes crawling. Second is that all your weight seems to be based on google stats which are notoriously slow to update, while Google may index your pages quickly they do not update their PR or backlinks frequently so this just ads a little waiting to your weight increases (more on weight increases later). With just fixing these problems I think the co-op network would be very close to a perfect SEO tool.

Maximizing your Results from this Network

So now that you've signed up for the ad network and followed their instructions on setting it up. Let's maximize your results you do not have to use php. asp and shtml are also available but I prefer php here is the code snippet I use to show the maximum number of ads 5.


ini_set ("include_path", ini_get ("include_path") . ':../:../../:../../../:../../../../');
include ('ad_network.php');
for($i=0;$i
$ad_network[$i] = str_replace("\">","\" target=\"_blank\" class=\"white\">",$ad_network[$i]);

}
echo $ad_network[0]." | ";
echo $ad_network[1]." | ";
echo $ad_network[2]." | ";
echo $ad_network[3]." | ";
echo $ad_network[4];
?>


this will display 5 ads separated by pipes and also edits the tag to include _blank as the target so you do not lose your site's visitor. By using this code instead of the default code you will increase your sites weight 5x. The next important thing is to create several different ads. You do not want all your backlinks to be the same anchor text resulting in a "back link over optimization penalty". I have found 2-4 ads with different keywords give the best results. One of the best features is the ability to use 1 sites weight towards a different site. You can either create another account for that site and transfer all your weight to the other account or simply create an ad to a different URL within your current account. You can even promote sites that do not have ads posted on them (can you say "network of sites to promote 1 main site"?). Now for the best part sit back and watch your site rise through the SERPs and your ad-network weight increase, as your backlinks start to build, google will also start to crawl your site deeper and deeper increasing your indexed page count, ergo increasing the stats that your ad network weight is based on. In my own personal experience my weight more then doubled in 1 week’s time. And within 1 month of using this network and not doing anything else for the site my page went from 4th and 5th page to top 10 results. The digital point co-op ad network is by far one of the best SEO tools and should be part of every good SEO's tool chest.
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