Oneupweb Study Finds Longer Search Phrases Convert Better T

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02-23-2005, 12:30 PM

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Oneupweb Study Finds Longer Search Phrases Convert Better T

A study from search marketing firm Oneupweb finds that in general, longer search terms convert better than shorter ones. In particular: Conversion rates rose as the number of keywords increased, peaking at between 33 to 38 percent when there were...

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