2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Thi

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01-13-2005, 10:00 AM

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2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Thi

A Deutsche Bank/MediaPost survey predicts ad spend will increase 30 percent in 2005. Looking back at 2004, 42 percent of ad spend went toward branded ads, according to the survey based on questioning 100 media executives. Direct response followed at...

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