The best way to improve SEO..?

[blueveil]

Can someone expert in the field comment on which is the best way to improve SEO? Linking campaign?
Search engines? Paid linking or buying links? Paid to be listed on high PR sites? or Adwords ?
THanks.

[mantawebsolutions]

SEM (Marketing) involves all the points you mentioned and SEO is where you need to begin...

optimize your website
1. start with a good title and meta tags on all pages
2. provide good keyword rich content on your pages
3. clean up your HTML, Validate it
4. add a sitemap and/or good text links to your pages
5. use a Keyword density analyser (http://www.searchengineworld.com/cgi-bin/kwda.cgi)
6. study opposition websites and "steal" ideas
7. there are more points, maybe some1 could assist

when you have optimized your site, then move on to your other points

1. Start a linking campaign - reciprocal links
2. Add your site to directories
3. don't worry about Search engines, if your link is add by good sites, SE's will find you
4. i am not an expert on Paid linking or buying links and have never paid to be listed, yet.
5. try Google Adwords

I am not expert, but this is more or less the route i followed and we get good results, especially from searches via Google without paying for links, paying for inclusion or even Adwords.

The key, the way i see it, is to (1) optimize your site and then (2) build quality links

[bhartzer]

Get more links to your site (not reciprocal links). Get mentioned in the news (i.e., issue a press release). Submit to directories (even the paid ones).