Titles - lower case Vs CAPITALS Does it matter?

[steven1976]

Hi,
I heard in the past that sometimes search engines are case sensitive and therefore on some of my pages on my body jewelry site I have made the titles of the pages with all lower case. Is the right or wrong???
I get quite a good ranking under certain search terms but not the terms that count like wholesale body jewelry. I wanted to know is there a right and wrong for this
currently I have the following

body jewelry shopping .com - wholesale Body Jewelry and piercing

Should each word start with a capital or lower case? You will see I tried including the word body jewelry both upper and lower.

Does it matter?????
ste

[Dave Hawley]

I doubt it matters to SE. However, I would write in correct English.

[cbp]

What do you think of a website that you come across that has the page title in capitals ... or the page in the search engine results page .... personally, I avoid them .... think of your user, not the SE's.

CBP

[globalhostinggroup]

If you search for uppercase and lower case words on Google it will return the same lists lower case .
Avoid capitals this is viewed as in a negative way by internet users the people you want to profit from.

[incrediblehelp]

I would avoid use of to much upper case, but using proper grammar is the way to go.

[bhartzer]

The search engine results are case insensitive, meaning that you will get the same results whether or not you use CAPITAL LETTERS or smaller case.

But, case does matter to the users, and writing compelling title tags will get your users to click-thru to your site if you show up in the SERPS.

[jestep]

Use what looks and fits the best to your Human users. The SE's cant care that much if at all, so the important audience is the human users.