July DFWSEM Meeting - IAB Search Road Show

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The next DFWSEM Meeting will be held in combination with the 2nd Annual IAB Search Road Show Tuesday, July 20th from 1pm to 7pm at the Omni Dallas Hotel Park West, located in Dallas, Texas.

The IAB Search Road Show provides marketers and advertising agencies with the fundamentals of the search landscape, products and subtle nuances that media planners need to squeeze out even greater productivity from their campaigns. Sponsors include Google, Overture, Lycos, Kanoodle, Findwhat, Business.com, and many more.

Key Topics include:
• NEW Research on the Branding Effectiveness of Search, by Nielsen // NetRatings

• NEW Case Studies from vertical markets including: Ford, IBM, Circuit City, Champion Mortgage, HP, CNET Networks, and more.

• Interactive breakout sessions in targeted tracks, including content for clients looking for a broader base of understanding of search fundamentals, to specific seminars on must-have information for agency professions

• “Meet the Experts” conversations on Content Networks and B-to-B.

• All followed by a networking ****tail reception where Experts from the industry will focus on answering the following questions:

• What best practices in Search Advertising exist within different vertical industries, including Automotive, B-to-B, Retail, Financial Services and Consumer Products?

• How can advertisers use search to drive awareness and demand, as well as capture customers later in the buying cycle?

• What tools and techniques are successful firms deploying to further boost Search ROI and accountability?

• What is the branding impact of keyword listings and other forms of search marketing?

• What do advertising agencies in particular need to know about search marketing to land and retain key accounts?

More information about the meeting and how to register is at www.dfwsem.org.