Hi Everyone,

I am looking to find a software solution to help me monitor my PPC campaigns and provide a better service to my clients.

I manage campaigns in Google, Yahooo and soon MSN and want to find a software package that will enable me to do the following:

* View and create reports for all search engines at once as well as being able to look at each engine's reports individually.

* See which keywords are resulting in conversions e.g. the search term 'red widgets' resulted in 100 visits and 5 sales in one month.

* View the cost for conversions and ROI. e.g. 'red widgets' cost £0.25 per click so that's £25 per month. So the 5 sales cost £25 in total.

* Have different goals for conversion e.g. a sale, a contact form filled out, a contact page visited etc.

* Create reports for whichever date range I choose

* See what the click through rate is and where I need to change titles and descriptions.

Does anyone know of any good packages out there?

The campaigns aren't huge and range in budget from £100 to £3000 per month. I am prepared to buy the software for each individual client if necessary.

Ideally I don't want anything visible on the sites.

Thanks in advance.

Laura

Have you tried the conversion tracking in Google and Yahoo/Oveture themselves?

__________________
KBK Marketing | Search Marketing Blog | Cheap Web Hosting

Hi Incrediblehelp

I have tried the Overture one but have been put off the Google one as it requires the addition of an icon on the conversion page (i think).

Ideally I was hoping to have all the search engines viewable at once with the option to drill down into the individual engines if necessary.

I am road-testing Google Analytics for this at the moment but I think I am only getting the conversion stats for Google and not Overture (perhaps a gaffe during set-up on my part). It's only been 1 day so I'm going to leave it a bit.

After searching on Google I've come across Axandra's ROI optimiser and AdWatcher. Does anyone know if these are any good or if there are any that I'm missing?

Thanks

Have not used these, sorry.

__________________
KBK Marketing | Search Marketing Blog | Cheap Web Hosting