Read the following how-tos below and jot them down to make improvements on your website:
·Use referral tracking software to target your customers
Tracking your referrals through search engines is done by using a cgi/php script. You need to place clips of HTML, Javascript or SSL code into your own web pages in order to track keywords and referrals. To identify your sales and the target customer, you also need to place a tracking code in your “Thank You” page.
·Create a database and match referrer Sales information with the correlated keywords to optimize your advertising campaigns.
This is easy once you have targeted your customers and have already known the specific keyword/keyword phrases they used to visit your site. Once you have done all these, you could make a database containing your customers and the keywords/phrases they used.
The importance of having such database will provide you a great avenue of evaluating the keywords used to boost up your sales. You will eventually notice the most used keywords and from this you could make an assumption on what to do next.
·Improve your sales copy and literature by succumbing emphasis on the most profitable keyword phrases entered in search engines by your customers.
You should be able to know the profitable keyword that your target customers use to buy a certain product. This will give you an idea on how to boost up your sales online. The next technique will give you more idea regarding this one.
·Automate your researches with keyword material tools (such as Word Tracker).
What the Word Tracker could do for you is it automatically conducts researches on the most useful keywords. This keyword material tool will help you optimize your site, discover trends, and outperform your competition on search engines. You will be asked to have a short description for your site once you get this Word Tracker. To be able to have the profitable keywords, you should be able to describe your website using more than a one word description. Your most profitable keywords will originate form a multi-word phrase. Check out the Word Tracker URL at:
http://traffic-engine.net/keywords.
ORIGINAL ARTICLE SOURCE HERE:
http://onlinepr.gbwatch.com/online-pr/35.html
How to on Keywords,Traffic, Customers and Sales
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