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WebProWorld Members,
It's been awhile since I've been on my old stomping grounds - WebProWorld. Tiffany is on vacation and will be back in a couple of weeks. So until then, you'll have to put up with me and all the shenanigans.
I thought I'd start my return to WPW with a small "How-To" which you might be able to put to good use. If you're annoyed by the "black bar" which rests upon Google, there is a way to bypass it, providing you with a clear Google screen.
To browse Google 'black bar free', simply add "?esrch=Agad::Public" (without the quotes), to the end of the URL. So your full URL should look like this: https://www.google.com/?esrch=Agad::Public .
I'm not sure I can ever go back to a pre-black bar Google, as I find myself switching between search results, images, and videos on a frequent basis. For those who simply want to use the search engine to simply search, without being enticed to look for silly videos, you might find use with this.
| John V. | |
Software
Searching for a good Resource Planning Software
Can someone suggest to me a software which I can use to plan & manage my resources? All I need is some software which would have an easy interface with good reporting features. It's not an issue if it's paid or free, the concern is regarding the functionality of the software only. Also, a trial will would be appreciated.
Requirements are as follows:
1. Efficient in providing reports on hours consumed by resources and their availability.
2. Detailed report on revenues generated by the resources.
3. Resource overloading popup or message.
Please help me with something as soon as possible. Thanks in advance.
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Google AdWords/Google AdSense
Need to make 2 separate ads for competing products at different price points?
I have a store selling vacuum bags. Our adwords work pretty well, though I have found myself in a bit of a quandry with one set of ads.
Basically, I need to sell two competing products with the same keywords but at different price points and I am stumped.
The product is a vacuum bag for a miele vacuum. One is genuine miele, the other one is a generic copy.
If a searcher is typing "buy miele bags" our best ad at the moment is something like "Buy Cheap Miele Bags" Fast Shipping - etc etc
How do I promote the genuine miele bags with the same models (eg S5781 is a keyword i would need to use for both)?
I know that if I have a title like "Buy original Miele Bags" it work, but because it will get less clicks google will show it less often.
How do I work it so that the ad shows to the people who are likely to click and buy?
I hope that makes sense I have been trying to think of a solution maybe with negative Keyword for the genuine bags like -cheap?
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Marketing Strategies Discussion Forum
Does PPC work only for high-ticket items?
When people talk about stepping up their marketing efforts, they usually talk about including paid advertising (PPC) in the mix. Some even make it sound like it's a natural step to take -- after you've dabbled in SEO for a while and are now serious about building a sustainable business. Nothing wrong with that logic, really. However, I see a LOT of products on the web (including my own) that are low enough in price that a PPC campaign could never generate a return on investment, at least from what I can see.
Of course, the real deal breaker is the conversion rate. I've been selling stuff online for more than 10 years now, and the conversion rates I've seen in my niche have been surprisingly consistent -- around 1 percent (maybe 2 on a good day).
So let's say I have a digital product that retails for $15. Most PPC programs I've looked at (Adwords, etc.) will cost me upwards to $.50/click. With my average conversion rate being 1 percent, it would cost me $50 just to make one $15 sale. Or in other words, I would need a $50 price tag on my products just to break even. And keep in mind we're talking about digital goods with 90 percent profit margins. If I were selling physical products, the scenario would be even more bleak.
Does PPC work only for high-ticket items? I'm befuddled.
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Tech Giants Hope To Stop “Bad Ads” With New Alliance
A new alliance has formed in hopes of keeping “ bad ads” off the Web. The Ads Integrity Alliance, as it is being called, began through non-profit organization StopBadware, but it now has the Interactive Advertising Bureau and tech giants such as Facebook, Twitter, Google, and AOL on its team to help fight this initiative.
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