"Competition is a painful thing, but it produces great results." - Jerry Flint

It's a simple quote, but rings true. As industries come and go, the competition to strive and perform better than your rival will always remain constant. Even when there's flying cars, and mind reading devices. If you need proof, look no further than the current state of the search engine world.

If you haven't had a chance to check out Bing yet, I highly recommend it. I'm not saying you should switch to Bing, from Google. However, there are some killer ideas being utilized for the 'Decision Engine'. Apparently I'm not the only one to notice this.

According to James Doran of the New York Post, Sergey Brin, the co-founder of Google has taken notice of what Bing is bringing to the table,

"But co-founder Sergey Brin is so rattled by the launch of Microsoft's rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service, The Post has learned."

Barring some potential exaggeration, Doran provides a good point. I'd say that Google is taking notice of what Bing is doing. Like they should be. Complacency is never a good thing in business; it hurts a company, but most importantly it's a negative for consumers. Which is where the idea of competition comes in.

Do you think Google would be gathering engineers to make upgrades if Bing hadn't rattled their cage? Even if you're a Google fanboy, you can appreciate that someone has lit a fire under the now dominant search giant. I really can't wait to see what becomes of it. The Ultimate Badass Engine to End All Search Engines perhaps? Let's hope so.

The ideas presented in the WebProWorld newsletter editor's note do not reflect the thoughts, and ideas of the WebProWorld community.

| JohnnyV |