I always love it when I get to quote one my favorite movies ever. Today's quote will be coming from Wayne's World, and it's simply this:

"Change, we fear change" - then Garth procedes to whack a robotic hand with a hammer for no apparent reason. If you don't know anything about Wayne's World, I apologize.

For you SEO experts out there, you should know that a change in Google algorithms will be appearing soon. The news has been reported by a WebProNews insider. The next obvious question is, 'what does this mean for us?'.

I've mentioned before that I'm a shining optimist, and the situation is no different here. This algorithm change, which is targeting Black Hat SEO can only be good for site owners, and marketers. Unless you do use Black Hat tactics, then you're just SOL.

Of course, as with any change to Google there could potentially be unforeseen problems. Maybe the algorithm reads your site incorrectly, grouping it in with the Black Hat sites. I'm not saying it will, but it's always good to be prepared.

I'll be keeping an eye on this as it develops. As always, feel free to drop me an email or discuss this topic in the forums.

| JohnnyV |