When one thinks of obtaining success through SEO, our minds can wander to a broad, sometimes global mindset. Depending on your business venture, this can be a good thing. However, thinking in such large terms can leave behind a userbase you're missing out on.

Thinking locally is all about the type of business that you run. If you're selling physical products, and even more so if you have an actual store; local online marketing is something you should look into. Which, if you do your research is much different than tradional SEO.

It might sound like a simple concept to some, but the best place to start with local marketing is Google Maps. The simple act of adding your business, and knowing how to work Google Maps can lead to a good amount of page visits. The thing to remember about Google Maps, is that more is always better. Be as thorough as you can with your description, and add as many details as possible when given the option. If you can work Google Maps in your favor, you're off to a good start.

Your next order of business should focus on the social networking scene. I know it's not for everyone, but can really work wonders for your local marketing. For a couple of reasons. First, obtaining success in a local market is all about community. People telling their friends and family about your business will generate visits to your site, and physical location if you have one. Getting started on sites like Facebook, Twitter, and local forums/directories are great options for jump starting that 'word of mouth'.

Finally, you'll want to cater your traditional SEO to have a local focus. Always have an address, and phone number on your site. Try and obtain inbound links from other local sites, and directories. Posting directions to your store, or office helps as well.

Starting out with a small, or local focus isn't always necessarily easier but provides a great starting point for success. If you can tackle your local market, then you know you're ready to expand to a broader mindset.

| JohnnyV |