How to get traffic from MSN

[janeth]

About a year ago on this forum, someone made a comment that MSN was marketing to younger people.

They based this on a question MSN had asked and given an age range of the people that could respond. ( I wish I could find that post )

In the last month I have seen on a lot of other forums, people saying most of the MSN ads are pointing at a younger group of people. The age range seemed to be from 17 to 22.

We have seen that some keywords get a lot of traffic while others very little. We have one client that ranks #1 for "50 Cent" ( a rapper ) in the UK search and is getting around 1,000 visitors a day. While we had a site that ranked #1 for "website design" ( without the quotes on both searches ) and was getting around 5 to 10 a day.

It may mean that to make a site work with MSN we have to change our marketing a little or it may mean that MSN is not for every business.


For a long term business plan, I guess it sounds good for MSN.

But how good is it for the people that would like to see MSN become #1, and how good is it for knocking Google from #1?

If this is true, I guess some sites just want do good on MSN anytime soon?

[Manpasand]

We are also ranked in 1st page with "software development company" (remove quotes) but traffic amount isn't good.

Same experience with our clients' sites too.

[icb01co2]

Hi,
Just looking at the advertisement style, and the places you'll find them suggests that this is the case. Not a bad stratergy as we (the youth market) are the future users of the internet, and we will remain loyal because we wont know any better. However i find this post a little strange:

But how good is it for the people that would like to see MSN become #1, and how good is it for knocking Google from #1?

If MSN does become the #1 SE, then sites not directed at the youth market will be referenced regularly, because to become #1 they will require more users than the youth market can offer.

For right now either your site qualifies as one that the users of MSN search are likely to want, or it doesnt. But the fact is that people grow up. The youth market will become the young professional market. And chances are they will stay loyal to MSN.

[janeth]

Hi Chris,

Along time ago someone would buy a Ford and drive Fords until the day they died.

My husband told me he bought a Firebird when he was 17, when he went to pick up his girl friend her dad made him park in the street because it was not a Ford.

Now days people go for the new thing. They change car brands everytime they buy a new car.

Do you think the younger generation is still loyal to a brand?

Also do you think if MSN wants that market they should try another look?

[tomzo]

Do you think the younger generation is still loyal to a brand?

Are any generations loyal to a brand? I'm no so sure anyone is, in the modern world, so not sure it's anything to do with young people.

These companies exsist to take our money, we owe them nothing, so if they can't perform then we go somewhere else. I suppose that's the point of capitalism, competition gives people choices which they never really had before.

[JKomp]

hmmm. Well if you ask people why they use google, the usual response isn't some detailed explaination of how they find the search results more relevant, it is usually a grunt followed by a shrug and then rounded off with a muttered "cos I'm used to it i s'pose". If msn can capture the 'youth' market, then perhaps it will be less a matter of brand loyalty and more a case of grunt, shrug, "cos I'm used to it i s'pose".