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Originally Posted by janeth
We have stayed in the same place for some really good keywords.
It seems to be about anchor text and having the same keyword in title and text.
But I have not played with it very much.
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This is 100% what I see happening. We have just picked the term, linked it with anchor, reset the h1 and title, and some included in the h2's and it has gone to #1 in medium-competitive market terms.
A competitor copied most of my sig links in a poor attempt to catch up, and he has moved to #7. I suppose it is the "highest form of flattery"