How much is too much? emails
Hi,
We used to send 1 email a month to our userlist.
3 months ago we started sending 2 emails a month. 1 one the seconf week of the month and other on the last week.
It's a sports ecommerce website that I manage. The email pieces listed above feature each 15 hot deals. Mostly parts and accessories.
My boss wants to start doing a 3rd email a month. This third would be more specific, like Clothing Blowout with only clothing deals, for example.
We have good response to our promotional pieces. Our userlist has 100,000 users, the email opening rate is %40 in average and totalize about 300 orders for each campaign.
DO you guys think that including a 3rd email will be bad? Users will Opt out?
Response will go down?
Probably response will go slightly down and more users will opt out, but we might be able to get an extra 200 orders a month. Right?
I would like to hear from you.
Thanks a lot!
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