Marketing and SEO vs website usability

[3dmagicaldesigns]

One of the most common problems in website development is what web marketing experts have with web designers. In many ocassions, what is useful to obtain a nice Google crawling is not good for a correct website usability.

In my case, I prefer to mix a website development in usability and user's experience along with SEO, see my reasons below:

* Web Marketing, PPC, SEO, etc has an expiration date in a way or another, a website usability is useful as long as the owner wants to keep with its design.

* Improving a website's usability brings a more effective web marketing campaign

* It is more profitable (time and money) to increase sales results improving the website's usability

Websites can make money without focusing all efforts in Search Engines. It is just a matter of achieve fidelity levels in the customers. I think of different ideas:

* Questionaire applications: it is simple, just asking the users ( customers, possible customers, etc) what they want, I ask my clients different questions about what they want and how they want it often. That way I am able to send them news, articles, or offers what they want.

* Newsletters and Email Marketing: Using Newsletters, Email Marketing and RSS Feeds help to keep a regular interaction with the clients

* Social Network Tools: Twitter, Facebook, Digg, Myspace, etc

* Promotional Codes ( Affiliate Sites)

* Inserting the website URL in signatures, articles, etc


Well.. right now I can't think of more, It would be nice to read your comments

[Doc]

Originally Posted by 3dmagicaldesigns

One of the most common problems in website development is what web marketing experts have with web designers. In many ocassions, what is useful to obtain a nice Google crawling is not good for a correct website usability.

In my case, I prefer to mix a website development in usability and user's experience along with SEO, see my reasons below:

* Web Marketing, PPC, SEO, etc has an expiration date in a way or another, a website usability is useful as long as the owner wants to keep with its design.

* Improving a website's usability brings a more effective web marketing campaign

* It is more profitable (time and money) to increase sales results improving the website's usability

Websites can make money without focusing all efforts in Search Engines. It is just a matter of achieve fidelity levels in the customers. I think of different ideas:

* Questionaire applications: it is simple, just asking the users ( customers, possible customers, etc) what they want, I ask my clients different questions about what they want and how they want it often. That way I am able to send them news, articles, or offers what they want.

* Newsletters and Email Marketing: Using Newsletters, Email Marketing and RSS Feeds help to keep a regular interaction with the clients

* Social Network Tools: Twitter, Facebook, Digg, Myspace, etc

* Promotional Codes ( Affiliate Sites)

* Inserting the website URL in signatures, articles, etc


Well.. right now I can't think of more, It would be nice to read your comments

If by "marketing and SEO vs website usability" you are including in usability, the quality of the user experience (ie: giving them what they're looking for), then I don't really see it as a "versus" situation. I think they must complement each other. If I were forced to choose only one of the two, I think I would opt for usability, in that context, and let the SEO and marketing take care of themselves. Getting #1 slot in Google, and 10,000 visits a day, isn't worth much to the bottom line. Authority will come, if it's a good site, focused on the users.

My worth.

[3dmagicaldesigns]

Originally Posted by Doc

If I were forced to choose only one of the two, I think I would opt for usability, in that context, and let the SEO and marketing take care of themselves.

I agree with you 100%