Yardstyle Marketing

[Nicholas Dixon]

It is just crazy. Every time I open my mouth to talk about
Internet marketing, it is like I am speaking a foreign language
to my audience. My local audience that is.

Here in my country of Jamaica, the average person does not even
know how to send an email. Ezines, search engines, optimization
and the like are non-existent to the ordinary man on the street.

Some people even look at me as a genius for knowing how to
create, design and market a website. What they don’t realize is
that the whole process is not as complex as they might think.
Anyone of them can learn to do the same thing as long as they
apply themselves to the situation.

At one time, I did not even know how to turn on a computer. The
very first time I saw what HTML looked like I was stunned. How
could I learn to do that was the question on my mind because it
look like something only geeks could do.

But I was wrong. Most persons working online are plain ordinary
people. They just saw an opportunity and decided to go after it.
And that could be anyone even you.

Since being online, I have learnt and done things that even
surprise me. Building a website, optimization, marketing, writing
articles and ezine publishing were totally unknown to me. But I
realized that in order to make it one day, I would have to learn
as much as possible.

And what many people don’t realize is that it does not have to
cost you a ton of money. Most of my knowledge has been garnered
from doing lots of research and reading. There are countless free
resources available online that you can use to build up your
knowledge base. The best part about it is that it costs you
nothing but some of your time.

Each day I tell people about the Internet and the wonderful
opportunities it presents to the ordinary man. What I am not
going to tell them is that it is an easy road. Building a
business online or offline is similar and does require the
necessary attributes to become successful.

Look at me. I have done Internet marketing for several years
without a computer, credit card and the bare essentials. But that
is not going to stop me from trying. And neither should you


Copyright © Nicholas Dixon

[hal]

Hello Nicholas,

What are you "on" about, my cyber-friend? I'm sitting here just outside of Boston, deep in the heart of New England, "High Tech East," and wondering essentially the same thing. Well, not wondering. Not any more. Marketing is the second most fun you can have with your clothes on. Yet, at the same time, just say the word "Marketing" and you can actually see people's eyes glaze over. In real-time, yet! If word about this ever leaks out, the sleeping-pill business is finished!

In fact, most of the execs I meet are helpless without a 14-year-old kid at the computer to do it for 'em.

I have, however, found the answer. When they look at you with that raccoon-caught-in-the-headlights look, simply nod and say, "no problem. I'll fix it."

Don't even try to explain it. It only confuses 'em.

<grin>

Hal

[rer3]

Originally Posted by Nicholas Dixon

Building a
business online or offline is similar and does require the
necessary attributes to become successful.



Copyright © Nicholas Dixon

This is where you hit the nail on the head!

[TrafficProducer]

I am speaking a foreign language
to my audience.

Maybe yoy could tell them to look here:-

http://www.solutions.ukdots.com/adve...g_methods.html

How to advertise websites. Methods of internet advertising and promotion. Here are some advertising methods that you may have considered to promote websites.

[espectations]

Hi Nicholas,

I can sympathise but things are slowly changing here in South Africa.

See, besides Charilize Theron that won an Oscar, South Africa also had Mark Shuttleworth that became a billionaire and went into space.....he really reached for the stars, didn't he???

Anyway, so each one that saw IBM's billboard next to the highway stating "Its e-business or NO business" now wants a web site.

So they set off or get someone to develop it and then sit back and relax waiting for the Bucks to roll in .....and then nothing happens and they say "Web sites don't Work"

First thing I say to my clients - WEB SITES ARE WORK!

FORGET ABOUT BECOMING MARK SHUTTLEWORTH (Unless of course you have a product like verisign....)

Let's determine focus of the site and sell your PRODUCTS and SERVICES to your TARGET audience.....

Last year I pitched a whole year for a holding company with 5 sites to develop - they decided to go with another developer but one company stuck to me.

We launched on the Monday, the CEO phoned on the Wednesday and on Thursday I was back in their boardroom......now I have to redo all their sites....

so you are not alone out there.....we sit with the same thing here in South Africa which is about 4 years behind the rest of the world!