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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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  #1 (permalink)  
Old 03-31-2004, 10:32 PM
WebProWorld New Member
 

Join Date: Mar 2004
Location: Canada
Posts: 3
RPatel RepRank 0
Default How long does it take before you see results?

My site has been up and running for a few months and has generated orders from different parts of the world which is keeping me optimistic. My web designers say it is too early so see any significiant orders. I realize that many factors come into play that determine how successful your site will be, I just wanted to know how long did it take you guys before seeing some positive results? It's been an emotional rollercoaster and I'm sure most of you guys can relate to what I've been going through.

Raj
http://www.trimlight.com/
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Old 04-01-2004, 12:47 AM
WebProWorld Veteran
 

Join Date: Jul 2003
Location: Mass, U.S.A.
Posts: 434
Conficio RepRank 0
Default What do you do to promote your site?

The Internet is so huge, only a few people do just trip over your site by accident. You got to lead them to you.

So what do you do to promote your business? Are you active in the car modification/tuner scene? Are you going to car shows and promote your product and web site? Are you going to rock concerts or night hang outs where potential buyers could be found and leave flyers on their wind shields? How about car clubs and their meetings?

Have you promoted via advertising on auto entuthiast sites, newsletter, press releases, etc.? Have you tried PPC advertising?

Have you done some off-line promoting? Can you compile a list of body shops that do car modifications? Have you snail-mailed them every month or so?

Sorry for so many questions. I guess anyone on this forum will be hard pressed to tell you how long it takes for your business to take off. Tell them what activity you consider and they can tell you more about the necessary investment in time, money and patients.

You site seems to do bare selling of the product with no sizzle. Did you try promotions, Sales prices for special items (on your home page !!!)? Can you tie in current events (races, championships, drivers, wins, ...) with your product to promote it. Can you make it a hub of good free information? What are the benfits of your products? I see only features on your site.

Have you tried raffles among people who signed up for your newsletter?

Don't forget to send out press releases about these events, before they happen. Did I say that already?

Good luck

K<o>
P.S.: About some good sales tips go to www.usps.com/directmail and apply accordingly. Yes, the US postal service - who would have thought? You can also pick up some blue and orange flyers about direct mailing with good tips at any US post office.
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Old 04-01-2004, 08:16 PM
WebProWorld New Member
 

Join Date: Mar 2004
Location: Canada
Posts: 3
RPatel RepRank 0
Default Re: What do you do to promote your site?

Quote:
Originally Posted by Conficio
The Internet is so huge, only a few people do just trip over your site by accident. You got to lead them to you.

So what do you do to promote your business? Are you active in the car modification/tuner scene? Are you going to car shows and promote your product and web site? Are you going to rock concerts or night hang outs where potential buyers could be found and leave flyers on their wind shields? How about car clubs and their meetings?

Have you promoted via advertising on auto entuthiast sites, newsletter, press releases, etc.? Have you tried PPC advertising?

Have you done some off-line promoting? Can you compile a list of body shops that do car modifications? Have you snail-mailed them every month or so?

Sorry for so many questions. I guess anyone on this forum will be hard pressed to tell you how long it takes for your business to take off. Tell them what activity you consider and they can tell you more about the necessary investment in time, money and patients.

You site seems to do bare selling of the product with no sizzle. Did you try promotions, Sales prices for special items (on your home page !!!)? Can you tie in current events (races, championships, drivers, wins, ...) with your product to promote it. Can you make it a hub of good free information? What are the benfits of your products? I see only features on your site.

Have you tried raffles among people who signed up for your newsletter?

Don't forget to send out press releases about these events, before they happen. Did I say that already?

Good luck

K<o>
P.S.: About some good sales tips go to www.usps.com/directmail and apply accordingly. Yes, the US postal service - who would have thought? You can also pick up some blue and orange flyers about direct mailing with good tips at any US post office.
Wow! Thats a lot of information and I really appreciate the time you have taken out to enlighten me. I never realized that there are so many avenues one can take to promote ones product.

Thank you for your suggestions and I'll get started on implementing them a.s.a.p.

Best Regards,
Raj
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