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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 03-29-2004, 08:48 PM
New New is offline
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HI,

I was wondering if anybody here brings out a newsletter and wheter they write it themselves or get the resources from somebody else.
I'm am planning to bring out a newsletter but only write a small article ourselves and the rest of the resources must come from different businesses/websites that our visitor's/clients are interested in. Is this common? Or does everybody write's a newsletter themselve. I think it costs to much time. Why not get resources from somebody else and include your own little article and "Promote" you own business a bit.

Hope anybody can help,

Thanks
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Old 03-30-2004, 07:43 AM
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Hi New,

It is very common for publishers of newsletters to include articles from others concerning topics of interest to your subscribers.

In essence, you are an editor and publisher.

The key is to find articles which are unique and provide quality information for the benefit of your subscribers.

Kind regards,

John Glube
Toronto, Canada
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Old 03-30-2004, 10:07 AM
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Currently, I write a short letter myself. But, down the road I am definitely going to start including articles from other authors.

Finding articles for the newsletter is pretty easy. Great starting points are findarticles.com & zinos.com.

Good luck!
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Old 03-30-2004, 10:52 PM
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If you can do it, by far the best thing is to be your own author. Your particular product or service has some effect, but the more the reader gets a sense that's there's a real person behind the words, the more they'll buy into what's being said to them.
Especially if your objective is lead generation, let people know you because your personality shows between the lines. Look at numerous real estate sites and you'll quickly see the difference between the blandness of corporate webpages and those put together by individual agents. Hey, you don't even have to like the guy/gal, but you at least know the sort of person you'll end up dealing with if you contact them!

Duncan
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Old 04-02-2004, 03:05 AM
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Quote:
Originally Posted by mizambar
Currently, I write a short letter myself. But, down the road I am definitely going to start including articles from other authors.

Finding articles for the newsletter is pretty easy. Great starting points are findarticles.com & zinos.com.

Good luck!
We're link partners! Small world on the web really. :)
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Old 04-02-2004, 03:07 AM
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Quote:
Originally Posted by New
HI,

I was wondering if anybody here brings out a newsletter and wheter they write it themselves or get the resources from somebody else.
I'm am planning to bring out a newsletter but only write a small article ourselves and the rest of the resources must come from different businesses/websites that our visitor's/clients are interested in. Is this common? Or does everybody write's a newsletter themselve. I think it costs to much time. Why not get resources from somebody else and include your own little article and "Promote" you own business a bit.

Hope anybody can help,

Thanks
I sent a newsletter for a few years for a health site I had at the time. I did the same as these folks. I wrote my own small piece and then added other bits of info to make it "meaty". It worked fine for me. I want to start a newsletter again, but hate getting the email list started.
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