Online Marketing Strategy for Site

[quantume]

Hi everyone,

I have only recently joined Webpro, and have found it very stimulating as an online resiurce.
I am actively trying to develop an online strategy for a local radio station (www.q96.net), but i am a bit stuck as how best to to this without it not meeting the direct needs of those concerned.

Issues being addressed (and feel free to comment and critique these!!) are:-

>>>> rebranding/redeveloping the site to meet the immediate needs., IMPROVE the current revenue stream,

>>> developing an online shopping cart for 'branded station merchandise,

>> developing an SMS service to be rolled out before mid-April,and,

> adding the websiteas an intrinsic feature of a total 'sales' package for the group as a whole.

Please feel free to post your honest, strongest criticisms, and solutions as they will be most appreciated.

Sincerely,


Joe