Lisa,
If you want a critique on website design, you can list it under the "Submit your site for review forum". I placed mine there, and received a wealth of information...
Anyway, there are tons of free ways to promote your site that will bring you tons of traffic. All you need to do is put forth some effort...
1) Linking- Do a search in Google for the term "Gifts" or "Gift Baskets". Request links from every single site that comes up.
2) Contests- Once a month give away one of your items. Every person who joins your mailing list is automatically entered into the contest. This helps two ways: 1-You have a list of people that agree to hear your product offering. 2-You can request a link from free stuff sites that list any businesses that contests or freebies.
3) Article writing- Create an article that discusses some aspect of shopping or customer relations. Basically, write about any topic that has some commonality to your store. Then submit it to every possible ezine or website that you can find. The best way to locate them is by going to a search engine and typing "submit your article" and "shopping" (or "submit article" and "shopping"). You will find a plethora of places were you can send your article.
Anyway, these are the three best promotional methods that I use to bring in about 2000 hits and 2-3 orders each day. The good thing is the more I work at it, the better my stastics will improve. You might want to check out
http://www.promotionworld.com
This is one of the best places to find great marketing tips....I only wish I found it a year ago.
Well, good luck!
Scott