Split Brand for Keywords

[StalkerB]

Hi all,

Interesting marketing versus pure SEO question and I was wondering how you'd best deal with this.

I'm adding copy to the homepage of a site and the owner wants to keep his brand as one word in the copy, but the brand itself contains the strongest keyword for the site.

So he wants 'KeywordBrand' but I'd prefer 'Keyword Brand'.

It's a new site and whilst creating a brand is important both commercially and for SEO, I still think people will remember it just as easily when it's two words.

Anybody got any marketing thoughts on this?

KR,
Barry.

[SemAdvance]

Build high quality anchor links to the site using both variations and you can rank at the top for both.

Do the onpage writing as the client wants and then SEO two pages each focusing on the two terms behind the scenes.

For example seo the homepage for keywordbrand

and then about page for keyword brand

Hope it helps!

[claybutler]

In the Title tag put both versions. Near the bottom on the homepage ( in the footer somewhere) just put the other version discretely...perhaps add plurals, past tense and related terms as well.

If I sold tires I may also add the phrases slicks, off road tires, racing tires, etc

[office7]

It’s all about context. Ideally, you should have both forms on the Home page, and there is no reason why you can’t. For example, if the brand name is SoftSneakers, then include this in the Home page text as, for example, “SoftSneakers is your one stop shop for …..”

Then include the two keywords in various combinations in the rest of the text. For example, “It is important to wear soft sneakers because it will improve your ….”

Get the gist. As claybutler suggests, also put both forms in the Title. And put both forms in the Description and Keywords metatags, hyperlink Title attributes and image ALT attributes.

Les Allan
Business Performance Pty Ltd
www.businessperform.com

[gavinscott]

You can use CSS to manipulate the space between words, so that the search engines will see 'Keyword Brand', but the viewer will still see it as 'KeywordBrand'.

Put 'Keyword Brand' within it's own span, and then set word-spacing for that span to a negative value. - You'll have to experiment to find the value that looks right for your font and size. There is a drawback in that if someone changes the size of the text in their browser it may no longer display correctly.

I don't think this would be considered black-hat, but I'd be interested to hear if anyone thinks otherwise.

[avoir des goûts simples]

Is that advisable? You said you don't consider that as black hat but how about search engines?

[yuro11]

Do the keyword reseach, give the explanation why 'keyword brand' is much better than 'keywordbrand'. If the owner still insist on 'keywordbrand' then stick with it, cause it's his site not yours.