Using Analytics Data to Generate Leads

[inertia]

Yo people!

A client of mine wants to be able to pick up potential leads from the traffic that visits his site. So if a guy from company A arrives at his site and has a look around, my client wants to be able to see what company he's from and give him a call.

Now, you can see network details, IP addresses etc with GA and other stats packages but non of these are particularly good at displaying that data and making it useful for an non tech-savvy guy like my client.

Does anyone know of any software out there which can help my client?

Many thanks....

[Katt]

Unless people voluntarily give you their info (a contact form?) you're not going to get it on most people. Some visitors may use an IP that's traceable back to their company, but even in that scenario, can you imagine getting a phone call that starts with "Hey I saw you were just on our website so I thought I'd give you a call!" That would freak me out.

[SemAdvance]

Yes, as noted above, calling someone who visited your site would likely be more of a turn off, especially if they did not ask you to call.

You should have a short prominent lead gen form on the site and offer the visitor something of value for their accurate information.

[incrediblehelp]

Right Katt not the right way to do this. I would just create some better lead generation calls to action on the website itself.

[ron angel]

Originally Posted by inertia

Yo people!

A client of mine wants to be able to pick up potential leads from the traffic that visits his site. So if a guy from company A arrives at his site and has a look around, my client wants to be able to see what company he's from and give him a call.

Now, you can see network details, IP addresses etc with GA and other stats packages but non of these are particularly good at displaying that data and making it useful for an non tech-savvy guy like my client.

Does anyone know of any software out there which can help my client?

Many thanks....

This company has a good one take free trial to see if suitable for you. wont give email addresses though.
Nihuo Web Log Analyzer

[webace]

I think in this case perhaps a live support / customer care desk that monitors visitors and allows you to invite visitors into a live online chat may be the best option.

[inertia]

OK, cheers for the advice guys.

My client operates in the heavy industry sector. He's niche and doesn't get a lot of hits so rather than masses of site visitors he gets a small number of visitors and a few of them turn into BIG customers. So his logic was, if they're on his site then they're already interested and may need that extra interaction to re-assure themselves before they spend some big bucks. I can see his point. If it was a jewellery site, or something similar, getting a call would be a bit freaky!

All points noted... Ill suggest that he has more contact detail capturing functions on the site.

[jordanmcclements]

AND give them a reason to fill out their contact details like..

"Enter your name and email address for a free report on how you can save up to £10,000 per annum simply by doing something or other with your heavy plant!"

or

"Enter your name and email address for a free no obligation trial of our latest 'heavy machinery money saving device'"

I think if you ask for phone numbers you will get less people filling out the form, and if you give them good value, they will get back to you...

[Niche]

Perhaps you should take a look at astracker. It is under a new name now but for the life of me i cannot remember what it is
Just do a google search for astracker

[Gremlin098]

I use Google Analytics to generate leads all the time based on just the network name, city and search term. Not every business can do it though. Your prospects have to be medium-to-large companies otherwise you'll get useless network names. The potential revenue from the leads also has to be relatively large or its not worth the trouble. And, you have to be (or have) a good cold-caller who can get through to the decision-makers.

[ron angel]

Originally Posted by Gremlin098

I use Google Analytics to generate leads all the time based on just the network name, city and search term. Not every business can do it though. Your prospects have to be medium-to-large companies otherwise you'll get useless network names. The potential revenue from the leads also has to be relatively large or its not worth the trouble. And, you have to be (or have) a good cold-caller who can get through to the decision-makers.

google Analytics is very good for the above but it has one big drawback... Hot linking, when people hot link Directly to your pictures & movie clips as it is not possible to embed the html code used in them they will not show up in its results.you need to analyse your server site logs to get that information.

[SuperDuck]

I have been in the business of locating some of the best marketing leads for the past two jobs I have had over the past 8 years and I have made a huge adjustment for what I have been bringing in to my boss after learning more about how to generate better more prospective clients. I also found a website that has valuable and very informative to the world of lead generation. I thought I would share it with you all to help you out with regards to getting better prospects for your businesses.

I hope you all have a great day and I am glad to be a part of this forum now. Let me know if anyone would like help with this.

[ron angel]

Originally Posted by SuperDuck

I also found a website that has valuable and very informative to the world of lead generation. I thought I would share it with you all to help you out with regards to getting better prospects for your businesses.

which website?

[paperkool]

Originally Posted by inertia

Yo people!

A client of mine wants to be able to pick up potential leads from the traffic that visits his site. So if a guy from company A arrives at his site and has a look around, my client wants to be able to see what company he's from and give him a call.

Now, you can see network details, IP addresses etc with GA and other stats packages but non of these are particularly good at displaying that data and making it useful for an non tech-savvy guy like my client.

Does anyone know of any software out there which can help my client?

Many thanks....

I think the concept is almost like spam the word is actually intrusive or at least it implies an intrusion. I would most certainly be annoyed by such a call to my address. Be careful, as there are much better ways of aquiring more interested prospects.
Have a Nice Day

[Alex Williams]

Exactly - get them on your list! Offer something in exchange that they cannot live without - for free. I had no idea what list means to my bottom line, until I started to build one!

Sorry cannot advice anything on Analycits though... No idea what you could do - probably not much.