A few years back I joined
PrePaid Legal as just a member because I needed low cost legal advice for my freelancing business. I have been VERY impressed and believe everyone should be covered by
PrePaid Legal. So I decided to sell it.
At first I tried all the tactics they tell you to. "Hand out cards" "Talk to everyone you know". None of these things worked. So I went back to basics and worked it from what I had learned years ago; let the customer come to you!
I call it the "vacuum cleaner salesperson method". You've probably seen it. You see a card saying "Enter to win a free room cleaning". So you fill in your name and phone number and put it in a box. Well of course you get a phone call that you have "WON!" You set up an appointment and the person hauls in the "cleaning system" (don't EVEN call it a vacuum cleaner ... it is soooo much more) and they clean a room, maybe more ALL the while telling you about the product.
They make a lot of sales with this technique.
So instead of chasing people trying to get them to just look at your product (door to door style) I went looking in places where people were discussing their legal needs and posted my opinion with a "check this out" type of link to a
PrePaid Legal site. Suddenly my sales exploded! Why? Because NOW I was getting people who were already looking for the product but just didn't know it.
This is the basic lesson for all affiliates. Find a way to bring people to you already interested and you will do far far better than sending out a billion emails or posting PPC ads.
Just as an aside,
PrePaid Legal is a VERY lucrative program to be involved in. Just follow those links if you are interested.