Distributing press release - will it be effective?

[arin2u]

I've few questions on press release distribution.

How good it be to go for press release distribution to generate traffic for my website?

I've made a list of 50 free press release publication websites. If I submit there it will be published in their sites. But I want to target for a coverage in popular news medias across different states in US. I'm ready to pay for it.

Can anyone suggest me how can get to fulfill that? Is there anyone who give the same service?

[subhzash]

Originally Posted by arin2u

I've few questions on press release distribution.

How good it be to go for press release distribution to generate traffic for my website?

I've made a list of 50 free press release publication websites. If I submit there it will be published in their sites. But I want to target for a coverage in popular news medias across different states in US. I'm ready to pay for it.

Can anyone suggest me how can get to fulfill that? Is there anyone who give the same service?

It increases online visibility of your website. It will be useful to you but it all depends on your press release contet



Regards
subhzash@gmail.com

[fisher318]

I would reccommend going to PRWeb.com. They will give you very good press release distribution to popular US market places. I would be interested in knowing if you or anyone else has access to a good resource list for article distributions, as I am looking for a good list.

[morestar]

Can you provide us other users with the list of free press release websites by chance?

[advancedmerchant]

I have tried some of the smaller guys, and never see the results anywhere. My gut is telling me that if you don't pony up the $$ for one of the big guys like PRNewsWire, the editors just press DELETE upon receipt (unless you have discovered cold fusion, or penny-per-pill viagra)

[NvestWeb]

I am a proponent of the paid route of a good distribution service. Some would say that you could use providers like MyPRGenie or the PRstore, but I prefer the likes of BusinessWire and their EON service. They have excellent materials to coach you toward an effective layout and content tips, as well as reporting the distribution results.

As noted above, “content is king”; but with today’s social media, you need a balance of the rich attributes of tags and links, too (see this: Press Release 2.0: Writing and Content Matter More than Tech Tricks « BusinessWired).

Keep in mind the history of the Press Release, as it celebrated 100 years of distribution in 2006. Some of the old rules still hold true, today (Sales is more than just a numbers game...: Press Release turns 100).

Best,

Peter

Sales is more than just a numbers game...

[sharondotson]

Press releases will indeed, be effective in driving traffic to your site. But they should be "optimized" press releases, written with well-researched keywords. This is a unique SEO tool we have been using for clients of our public relations company (see Public Relations Firm and Copywriting Services - Houston Texas - TX | Bayou City PR for more info on "optimized" or "online" press releases). for more than three years. A strategically designed plan for issuing press releases (optimized for a company's keywords) is an instant pickup on Google News and many are indexed by organic Google.

However, even if your press release is optimized, if it is not well-written with compelling content, no one will read it anyway. I do not recommend free press release services nor do I believe it is necessary or even wise to post releases on expensive services like Businesswire or PR Newswire. PR Web is good, but still costs more than you have to spend to get first page placement.. Far and away, the foremost expert on optimized press releases is Ron Scott. He is also an outstanding teacher. (Affordable Public Relations | Top Ten Search Engine Placement | PRGuruGuy).

[chelpaty]

Originally Posted by arin2u

I've few questions on press release distribution.

How good it be to go for press release distribution to generate traffic for my website?

I've made a list of 50 free press release publication websites. If I submit there it will be published in their sites. But I want to target for a coverage in popular news medias across different states in US. I'm ready to pay for it.

Can anyone suggest me how can get to fulfill that? Is there anyone who give the same service?

Hi,
please visit Welcome to our store! I can put you in touch with web site that will help you
with your press reslease, it will generate a lot of hits to your web site.
email me at copywriter007@ureach.com if you have any questions. I will help you in any way I can.

victor

[jawn_tech]

Depending on where the article resides, aside from driving human traffic the article provides a relevant 'topic' for the page. This adds muscle to the link to your site on that page, in addition to being anchor text link.

A great source to use. But again, it depends on where it is -- such as is it a site / page with enough pr to make it worthwhile, and does the page automatically insert nofollow to external links, in which case it would only be for human traffic purposes.

[youds]

Originally Posted by arin2u

I've few questions on press release distribution.

How good it be to go for press release distribution to generate traffic for my website?

I've made a list of 50 free press release publication websites. If I submit there it will be published in their sites. But I want to target for a coverage in popular news medias across different states in US. I'm ready to pay for it.

Can anyone suggest me how can get to fulfill that? Is there anyone who give the same service?

Depends on the list!
50 nomark web sites with no PR will give you very little. 50 High PR web sites with similar content to your own (not just in the press release) will give you a lot.

[youds]

PRWeb::The Online Visibility Company

That looks too good to be true, anybody used it?

[brucet]

The most important thing is to get listed in Google News. PRWeb can certainly achieve that for you. OpenPR is also very good. Submitting to 50 of those sites is overkill, you will not get a good return on that. You would be better spending the time canvassing links with other good quality sites that are directly relevant to your own.

[jawn_tech]

Originally Posted by youds

Depends on the list!
50 nomark web sites with no PR will give you very little. 50 High PR web sites with similar content to your own (not just in the press release) will give you a lot.

Indeed it would, if they're out there. It would be a great find to come across a press release site where the whole site just had topics relevant to one's site.

[DVDStar]

Originally Posted by subhzash

It increases online visibility of your website. It will be useful to you but it all depends on your press release contet



Regards
subhzash@gmail.com

Yep, I second that. I think that people who operate within "cool" markets have an easier time of things e.g. a new games console release, new type of home technology etc. Editors who search press release sites will be interested in this kind of thing and pick up on it. I work in manufacturing and i cant honestly say that any of the hundreds of press releases that i have made have visibly increased my site traffic.

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[soonguy]

There are perhaps 12 different free PR distribution systems. It is probably worth putting your news release out on all of them if you have time. Two of them will automatically get included in google News search, which is a bonus.

The other advantage is that you will have incoming extra links to your site.

However, no free system is going to actively send your press release round to newsppaper and magazine editors unless you actually pay. If your site is specirfically newsworthy - and a current news item is much better than just a general mention of your site, then do consider paying real money.

If your site is within a specirfic subject area, suggest you also take time to seek out publications who publish news about this, find email addresses of editors, and maybe use something like Mach5 Mailer to send your own news release emails directly to these editors from time to time.

Do take time though to learn how best to write a compelling newsworthy press release - there are a number of online guides.

Best wishes

Tony

[youds]

Originally Posted by soonguy

There are perhaps 12 different free PR distribution systems. It is probably worth putting your news release out on all of them if you have time. Two of them will automatically get included in google News search, which is a bonus.

The other advantage is that you will have incoming extra links to your site.

However, no free system is going to actively send your press release round to newsppaper and magazine editors unless you actually pay. If your site is specirfically newsworthy - and a current news item is much better than just a general mention of your site, then do consider paying real money.

If your site is within a specirfic subject area, suggest you also take time to seek out publications who publish news about this, find email addresses of editors, and maybe use something like Mach5 Mailer to send your own news release emails directly to these editors from time to time.

Do take time though to learn how best to write a compelling newsworthy press release - there are a number of online guides.

Best wishes

Tony

Yeah?? What are they?

[ronchalice]

Originally Posted by youds

PRWeb::The Online Visibility Company

That looks too good to be true, anybody used it?

I've used PRWeb a couple of times, with decent results. The content and copy are paramount. I did a press release with the headline "What do you do with a naked woman on a boat?" and I started getting hits within minutes of its release. I also got general media interest within 24-48 hours.

I think that one cost me about $40. Turned out to be a very good investment.

[arin2u]

I doubt how a press release can be a good link source for SE rankings becoz the content will be same in all websites. I'm not only looking for online visibility, it'd be great if it goes to niche editors for review purpose. I think prnewswire would be ideal for it. what do you say?

[arin2u]

ronchalice, "What do you do with a naked woman on a boat?" - this title is itself attractive to catch millions of eyes.