Pay per play (audio) advertising

thindenim · #1 (**permalink**) 02-07-2008, 07:20 AM

Received an email this morning offering to buy 100% of our ad space on our blog Girlz Night Magazine.

The guy was from this site Net Audio Ads, which provides "pay per play" audio advertising. First I've heard of this, but it looks like when someone visits your site they hear a 5 second audio advert and you get paid for them hearing it.

It seems a strange one this, for a start I would imagine a lot of people have their sound turned off when browsing the web? I don't think it is something I would consider adding to my site as I think it would quickly irritate my customers, but for a blog designed purely to earn ad revenue perhaps it could work?

It looks like you get paid every time someone visits your page for more than 5 seconds, which could obviously earn a lot of revenue. No idea if the ads are contextual or what sort of advertisers are on board, but I will investigate further.

Anyone know anything more about this?

**incrediblehelp** · #2 (**permalink**) 02-08-2008, 02:15 AM

That would be VERY irritating and no I would guess to say most have sound on when browsing web.

I would look for different more traditional advertising.

nottheusual1 · #3 (**permalink**) 02-08-2008, 03:49 PM

Quote:

Originally Posted by thindenim

Anyone know anything more about this?

It would be annoying.

hawash · #4 (**permalink**) 02-11-2008, 02:05 PM

Will this when people hear the audio for visitors from all countries only specific countries??

kgun · #5 (**permalink**) 02-12-2008, 02:02 PM

Is it, based on the traffic to your site, possible to get an estimated monthly payment in advance?

benc007 · #6 (**permalink**) 02-12-2008, 07:19 PM

Unless someone can prove otherwise, site owners have been reporting making up to $10 per month for these audio ads.

GizGaz · #7 (**permalink**) 02-12-2008, 07:19 PM

Hi there,

I've signed up for this for my blog, while I haven't actually seen (heard) an ad, I think the visitor has to click on a play button to hear the ad (not 100% sure about this) but here is the URL for their blog Pay Per Play
So I won't say any more about it, read their blog and make up your own mind about it.

Cheers!

GizGaz · #8 (**permalink**) 02-12-2008, 07:25 PM

Quote:

Originally Posted by benc007

Unless someone can prove otherwise, site owners have been reporting making up to $10 per month for these audio ads.

I don't think so.. they just went live last week and they are still in the process of ramping up, from what I've read so far they are getting way more than they can handle and the numbers are going through the roof. A heavily visited website stands to make much more than $10/month.

imvain2 · #9 (**permalink**) 02-12-2008, 07:34 PM

Well according to their website, no one could start making money BEFORE Feb. 1st, 2008, like GizGaz said.

And, personally I could not subject my visitors to this kind of advertising. I believe in providing mutual beneficial advertising that is beneficial for both the advertisers and the visitors. I don't believe annoying my visitors with audio ads is a good thing.

This just seems like another gimick, which with its poorly thought out concept, reminds me of the dot com bubble that got popped a long time ago. I'm surprised that intelligent advertisers are actually paying for this.

KeeKee · #10 (**permalink**) 02-13-2008, 12:55 AM

I've visited more than one site that sound suddenly burst out of startling me and had me grabbing for the volume knob. Not pleasant.
I've also had the volume down enough that I could barely hear something and had to look around trying to figure out where it came from, again not pleasant.
The mere fact that someone says sites have in the past made so much per month when it hasn't been open a month is suspect.

But just from a surfers view, Don't do it, I hate being startled.

thindenim · #11 (**permalink**) 02-13-2008, 06:42 AM

As I mentioned above, it's not something I would consider for our site. Our blog is aimed at bringing potential customers in to our shop, however, for blogs gaining revenue solely from advertising it could be interesting.

Be interested to hear how you get on gizgaz.

Tony_V · #12 (**permalink**) 03-20-2008, 11:47 AM

I think it would work fine on some sites and not others. As far as being iritating, why do you have your speakers on in the first place, if you dont want to hear something? And how in the world would 5 seconds be irritating compared to what you may have heard in the past?

Whats irritating is how many commercials show when you are watching your favorite tv show. The reason so many show, is that is how the networks make their money. The more viewers they have the better advertisers they can get, the more money they make. This is why they create some of the anoying programs they do, because we want to watch them.

However, new studys show, more people are on the Internet now then watch tv. Advertisers are shifting their advertising money to take advantage of this. And now instead of the tv networks making all the money, you and I can get a portion.

Bottom line is they are going to do it with you, or without you. And I do not mean by that statement that you have to take part in it. I do beleive there are sites that should not have it. Atleast not on the home page.... The great thing I see with this, is you can put it on any page you want. So maybe you have a thank you page after someone fills out a form on your site. Why not have a 5 second audio ad there?

Also you can control the keywords so that they match what you want, and, you can control it so that you do not have competitors ads running anywhere on your site. You can also turn it off with basically one clickt,,,, < actually just by taking 4 lines of code out of your html.

Pay is much higher then mentioned here.
In fact you can now make money selling the audio ad spots to advertisers. Also you can run your own audio ads free if you are a member. But you don't get paid on your own ads.

Pay per play is coming up with some other great options as well. It is still pretty much a baby still in beta, but bound to be a huge hit once all the ripples have been ironed out.

Please consider taking another look.... maybe put up a poll on your site asking how your viewers would feel if you played 5 second audio ads on a particular page.

Most people will forget it played after about 20 seconds.
also it is so much less anoying then those stinken popups blinking in your face.

Anyway. enough from me. hope to hear more from others.
thanks for the space to give you my 2 cents.

janeth · #13 (**permalink**) 03-25-2008, 09:23 PM

I signed up and took a look around the site. It looks like you can make about 0.003 cents per play. That would mean that you would make around $3.00 for every one thousand people that listen to the play.

However...the site seems to be having a hard time getting advertisers at this time so you will not get a play for every site visitor.

Peter (IMC) · #14 (**permalink**) 04-07-2008, 02:27 AM

Quote:

Originally Posted by thindenim

Received an email this morning offering to buy 100% of our ad space on our blog Girlz Night Magazine.

The guy was from this site Net Audio Ads, which provides "pay per play" audio advertising. First I've heard of this, but it looks like when someone visits your site they hear a 5 second audio advert and you get paid for them hearing it.

It seems a strange one this, for a start I would imagine a lot of people have their sound turned off when browsing the web? I don't think it is something I would consider adding to my site as I think it would quickly irritate my customers, but for a blog designed purely to earn ad revenue perhaps it could work?

It looks like you get paid every time someone visits your page for more than 5 seconds, which could obviously earn a lot of revenue. No idea if the ads are contextual or what sort of advertisers are on board, but I will investigate further.

Anyone know anything more about this?

I know of video ads where the video plays and you can choose to switch the audio on. Those are pretty common already, aren't they? Being forced to watch isn't much of a problem I think as it's easy to ignore, but hearing something you can't ignore. Extremely irritating if you ask me. And even more so if you add it to all your pages.

Peter (IMC) · #15 (**permalink**) 04-07-2008, 02:34 AM

Quote:

Originally Posted by janeth

I signed up and took a look around the site. It looks like you can make about 0.003 cents per play. That would mean that you would make around $3.00 for every one thousand people that listen to the play.

However...the site seems to be having a hard time getting advertisers at this time so you will not get a play for every site visitor.

0.003 cents per play would be 3 cents per 1000 plays I guess. Or perhaps you meant 0.003 dollar per play?

I did a calculation on one of our websites and what the average pay per pageview was by Google Adsense. (total Adsense pay devided by the number of page views). It's about 1 cent per pageview.

Better of with Adsense I guess.