Google adwords and Yahoo Search Marketing

[allthingsyou]

Hopefully this question was not posted earlier, but I saw no direct reference.


When advertising either with Google Adwords or Yahoo search marketing what works better in regards to the landing page selected for each individual keyword or phrase?

Is it best to enter a landing page that is a direct representation of the keyword or phrase, such as:

Keyword phrase: Civil War Chess Set

Landing: CIVIL WAR CHESS SET

or

Keyword phrase: Civil War Chess Set

Landing: Toys, games, dolls, beanie babies and family fun


Now the first landing, the direct, would seem to me to bring an impatient person that is looking for a specific item directly to it, however, it would not let them see the other products in category that they may also be compelled to purchase. The General category landing would possibly drive more business, but may also not convert because this potential customer may not want to look through many items and descriptions to find the item searched for.

What have you found works best? I have put my advertising on hold because of this.

The other issue I was curious about is that every dollar and sometimes a bit more than budgeted are used up each and every day by Google Adsense with no conversions to speak of compared to Yahoo Search Marketing coming in under budget with conversions..... go figure....with virtually the same campaigns.


Thank you for any input.

Allthingsyou
Http://store.allthingsyou.com

[cw1865]

Show the chess set. Ancillary upsell opportunities are nice, but always focus on sealing the deal.

[egdutton2]

Quick suggestion. When going for online marketing and concentrating on search engine optimization, which is what I think you are asking about, look at several things: choose the words that go in your meta keys that most fit what you have to offer and what you are interested in doing business in; make sure that your landing page contains several references to these same words; and, provide links using these same words to either other pages or to other sites. To see what I mean type in a word or phrase in a major search engine such as Google. The words "civil war chess set" will do nicely. Go to Google and type this phrase in. Now, go to the first listing that pops up under the paid advertising and rather than click directly on the listing click on the term "cached." This will take you to a page that the Google searchbot have cached. It will also show you the words from your phrase highlighted. Take a look at how often it occurs throughout the page in question and note the number of links involved. Next, click on "Page" in your toolbar and go down to "View Source" and click on that. It will open up in Notepad. Look for a string that says ""meta name="Keywords" content=..."" This show you exactly what meta keywords that particular site used to make your phrase pop up in its position on Google. There may still have been some money passes somewhere but what you're looking at is a successful means of moving your site's ranking up through the search engines. It was successful, so use it as a template for deciding how to handle what you want to do. A piece of further advice is don't simply repeat the phrase over and over throughout the landing page. The 'bots will disregard and it'll actually cost you in placement on the search engine.

[asimegusta]

Good tips egdutton2. Thanks for sharing.