PPC Advertising

[Tolis]

Following Google suggestion I started a pay per click campaign with Adbrite.com running now for 8 days.
We are getting 200 clicks per day in certain sites but no conversions at all
Our site EASYTRAVELLER.NET Travel Agency Greece hotels cruises vacation honeymoon packages tours weddings is a travel related site and I would very much appreciate if someone has used the services of the above company or if someone knows another company which could run such a campaign successfully.
We are running ppc campaigns with Google, Yahoo and Microsoft bu looking for an alternative

[qh4dotcom]

Originally Posted by Tolis

Following Google suggestion I started a pay per click campaign with Adbrite.com running now for 8 days.
We are getting 200 clicks per day in certain sites but no conversions at all
Our site EASYTRAVELLER.NET Travel Agency Greece hotels cruises vacation honeymoon packages tours weddings is a travel related site and I would very much appreciate if someone has used the services of the above company or if someone knows another company which could run such a campaign successfully.
We are running ppc campaigns with Google, Yahoo and Microsoft bu looking for an alternative

I have had good results with Bidvertiser.com

[seo4china]

I don't understand the "Following Google suggestion" part, Google suggesting you (?) to place ads with a competitor??

[deepsand]

Originally Posted by Tolis

Following Google suggestion I started a pay per click campaign with Adbrite.com running now for 8 days.
<snip>

Do you mean that you're running an AdWords campaign, using Content Match, with Adbrite being one of the selected content network affiliate sites?

If not, I find it difficult to believe that Google would recommend that you use the services of a competitor.

[Tolis]

Google talking about baying links suggests web sites non page rank passing as OK form them regarding the PageRank and as good sites is also Adbrite. This is the story but up to now I do not see any good results. I receive too many clicks from a few sites like someone is clicking in purpose

[mjtaylor]

There are software programs to monitor click fraud. Maybe you want to check that out ...

Maybe the lack of conversions has to do with your site? It's not exactly easy on the eyes or designed to draw the visitor in ... the first sentence is lacking an 'a' in it ... and may give a non-professional impression?

Of course, that's just one opinion ... do you get conversions from organic results?

[DigitalDiva]

Hi Tolis,

I've also used Adbrite in the past for our PPC campaigns. Although, the campaigns generated loads of traffic, the conversion rate was low. If you're interested in running campaigns on blogs, you may want to check out BlogAds. We've had more success with just advertising on sites & blogs targeted towards our niche market.


She-Tech Stylish Laptop Cases for Women

[fhlee]

Hi Tolis,
Just tot to share that my experience with adBrite is not that good either... most of their traffic are single clicks. At one time, when everyone was touting anti-fraud monitoring, I actually subscribed to one... came back with some results.. unfortunately, i never had any luck getting any refunds... the network simply don't respond to me.

Then I switched to Miva. Used to be pretty good. although conversion wasn't as high, but they WERE cheap (PPC bids). But recently, the keywords are all over bidded as well. So, nett-nett, not very competitive either...

Hope you get a better network... it's kinda hard to find nowadays esp with AdWords being so comptitively bidded... I'm also looking for one myself...

[Tolis]

Hi MJTaylor

Yes we have very good conversion rate from organic results and from ppc from search on Google and Yahoo

[sanver]

We get 95% of our business through visitors brought in by Google. It is all organic optimisation. Currently the number of unique visitors is around 150/day. In order to take it to our aim of 500/day, we setup AdWords campaign. The traffic did increase, but conversion was very poor. Now we are focussing only on Organic Optimization. Though it is not easy to have a 5 fold increase in footfalls, it is better not to see your money buring through AdWords in front of your eyes..

Sanjay Verma
Airport Transfers & Car Rentals from Mumbai and Pune Airports

[deepsand]

Originally Posted by sanver

We get 95% of our business through visitors brought in by Google. It is all organic optimisation. Currently the number of unique visitors is around 150/day. In order to take it to our aim of 500/day, we setup AdWords campaign. The traffic did increase, but conversion was very poor. Now we are focussing only on Organic Optimization. Though it is not easy to have a 5 fold increase in footfalls, it is better not to see your money buring through AdWords in front of your eyes..

Sanjay Verma
Airport Transfers & Car Rentals from Mumbai and Pune Airports

There is no fundamental problem with PPC ads; like any other media campaign, one must carefully select the target audience, evaluate the results, and make timely adjustments as & when called for.

Blindly opting into Content Match, or using Broad Match rather than Exact Match, is a recipe for disaster.

Ditto for not carefully selecting your keywords, regularly & diligently monitoring your results, changing your bids and/or budgets as needed, etc..

If you're "burning money" on AdWords, or PPC ads with Yahoo/Overture or MSN, it is because you allowed it to happen.

PPC advertising requires much more work, on an ongoing basis, than does promoting ones organic listings; it is not for those who are dis-inclined to hard work.

[dburdon]

Tolis,

keep it simple. My experience across several travel websites is that you get the following conversion hierarchy:

1. Organic search with a brand content is best.
2. Organic search with a destination content.
3. Organic search with category content.
4., 5, 6 - exact/phrase match paid search.
7,8,9, - broad match paid search
10+ content. And be very careful to avoid click fraud.

[sanver]

Originally Posted by deepsand

PPC advertising requires much more work, on an ongoing basis, than does promoting ones organic listings; it is not for those who are dis-inclined to hard work.

Thanks for really good suggestions.

You sure seem to be a more hard working guy than me, however your site's Alexa rankings are no-where closer to mine


Sanjay Verma
sanver HOSTING | sanver TRAVELS

[nottheusual1]

Give it a break, Sanjay - spamming all the threads you read isn't clever. And being pompous about something as trivial as Alexa rankings, and doing it in in a condescending way, isn't a way to win friends and influence people.

Like, no one would notice?

Sorry, someone had to say something. Ban me to negative RepRank hell...... Oh, well..

[deepsand]

Originally Posted by sanver

Thanks for really good suggestions.

You sure seem to be a more hard working guy than me, however your site's Alexa rankings are no-where closer to mine


Sanjay Verma
sanver HOSTING | sanver TRAVELS

The Alexa rankings are not derived from a statistically valid sample of the total population of web users, but only from those who have the Alexa Toolbar installed.

Therefore, as they are not representative of the whole, they should not be viewed as being of any great import.

__________________________________________________ _________________________

[Tolis]

Thank you all for the suggestions
I have paused Adbrite and now I run Bidvertiser. This seams more logical and the clicks we have are a few from each country the campaign is running (less fraud?)
We wait a little to see the results

[Azam.biz]

Keep us updated on you go with Bidvertiser.

Good luck.

[bobchrist]

You can also check with clicksor, fastclick, casalmedia, chitika ect, these are few good ad network that may work nicely.