Measuring Success - Article Marketing!

[webpresence]

Hi,

I'm trying to compile a list of techniques available to measure the success of an article marketing campaign (article submission), can anyone think of any additions to the list below?

1. Monitor traffic levels - the obvious one but has to be mentioned!

2. New Inbound links - Assess web logs to determine new reffering URL's & use Yahoo Site Explorer to compare the number of inbound links over a long period of time.

3. Do a search in Google for unique copy from the article (i.e: article title + authours name), over the coming weeks the number of search results should increase to give an indication of increased visibility.

Ideally it would be useful to know how many times your article has been republished or downloaded but there's no way of finding this out as far as I am aware.

Thanks for reading!