E-mail marketing advantages from XcellenceIT experience !!!

[Cratima]

When talking about email marketing I refer to newsletters and emails
sent to prospects or costumers, not to email spam that bothers me every day.

One of the main advantages of emails are their geographical reach.
E-mails can land anywhere you want on earth, through Internet.

Emails are also more cost efficient than the traditional mail. They are
more efficient than the indirect marketing (web directory submission,
social bookmarks - these are useful too).

I, and my team at XcellenceIT , advise you to personalize every e-mail
corresponding to the nature of every customer, in order to create a special
bond with him.

It is very important that you have the opportunity to use images, videos,
games, music in your email. But this is maybe advisable when it is related
to your activity. (ex: Cratima and XcellenceIT activity. Due to our activity
our emails are personalized and, when adequate, they can consist of text,
images, flash animations and music)

The efficiency of email marketing is very easily measured. You can count
the number of responds that you get, or you can count the subscribed or
unsubscripted options.

I don't know if it's true but that's what I've heard:

Microsoft sends out over 20 million email marketing pieces every month.
Researchers estimate that US firms alone spent $400 million on email
marketing in 2006