Email Marketing Limits

[Furlongs]

We use our customer opt in lists, but are still nervous about sending out our Pet Advice Newsletter. We send it out to thousands and we are concerned about banning. Any input on this?

[Traffic Master]

There is nothing wrong about sending your newletters to a list of all your customers.

[Furlongs]

We obviously already know that there is nothing wrong with sending out a newsletter to those that request it....but thanks for your approval.


Again, the question was:
"Is there a formula on email sending limits per day that are less likely to be considered an issue.?"

If anyone has come across any information on this (articles, ect) I would love to see it.

[bobchrist]

I would suggest to make it little personalized and add some offer with it.

[Furlongs]

That has absolutley nothing to do with the question...

[wige]

E-mail limits, or more specifically, what number of messages will cause you to be considered a bulk sender, will vary depending on the ISP. Some only use a quality score, looking at the content of one message to determine deliverability, some only block you if the users report the messages as spam, and others use an arbitrary number before they consider the messages spam and require you to pay a fee to allow the e-mails. I have heard limits ranging from 50 (about 5 years ago on AOL - email 51 required you to pay to be listed as a "bulk sender") up to 1000. Some ISPs will combine the "spam score" of the message content with the number of recipients to determine how many messages you can send. This is why if possible I prefer to outsource our newsletters. If they do get blocked, and as a result our domain or IP are blacklisted by an ISP, we are still able to communicate with our customers on that ISP until the problem is resolved. In addition, many of these third party newsletter management companies already have agreements with the various ISPs to ensure that the e-mails are not blocked.

Another suggestion, if you do manage the sending of e-mails yourself, is to document, document, document. If you do get blocked, you will need to show the ISP the procedures you follow to gather the e-mail addresses, possibly including screenshots of and links to the opt-in forms, copies and links to your privacy policy, etc. If you have this information compiled in advance, when you run into problems you should be able to get them resolved much quicker. Probably the best additional thing to have is the ability to generate a list of users on a specific domain and the date they opted in to your newsletter. This will go a long way to establishing trust with the ISP, who will likely look at you as just another spammer in the beginning.

[textypisni32]

I doubt about : nothing wrong about sending your newletters to a list of all your customers
Hmm

[nottheusual1]

Add an SPF record to your DNS and market to your customers who've agreed to be marketed to. The SPF will reinforce to the ISP's that you are a legitimate business and probably an honest marketer.

You won't get blocked unless the recipients (at the yahoo, gmail, etc., email addresses) flag you as spam, so the "onus" will be on you to make your campaign something that won't be considered spammy.

If you are too concerned, you can request that YAHOO, et al, notify you when any of your newsletters gets flagged as SPAM.

[lingzhier]

i had met this things of my email, always i send the introduction to the customers, it always blocked by their service. so sad to hear that. but some of my friends tell me, you should send the mail in the form of txt. and not in a form of website.
and no attachment is the best choice for the first letter in each other.