Secret Tool that can increase your Sales by 25%

[novasoft]

Discover How To Instantly Increase Your Sales, Conversions and Email Lists by Adding New Hover Ad Technology to Your Websites

First Generation - The Popup

Popups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.

Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu.

Until about a few years ago – the popup was considered to be the biggest breakthrough in advertising on the web.

When they were first introduced they were a great success and click-through rates went through the roof.

Exit the banner ad - enter the popup.

Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first – to draw attention to his advertisement or opt-in list or any other item that he wished to get the attention to.

After a while like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15-20 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites.

Of course, webmasters who were in tune with the sentiment of visitors, soon began to use cookies to track if the popup was already shown and ensure it was not shown more than once per visitor.

Frustrated visitors soon began complaining about popups.

Popups are your problem? - Get a popup blocker.

Looking at the need of website visitors, software companies soon came up with popup blocking software. These applications read all the code that's going to the browser and if they find any JavaScript in the page code that's trying to open a window, BAM, it deletes that part of code. So Bye Bye popup!

Generation Two - The PopUnder

Not to be left behind, web marketers came up with another version, the popunder, which still launched a secondary window but placed it below the primary window. In most cases, the visitor didn’t even notice this popunder until they closed the primary window.

Of course this was less intrusive, but a pain nonetheless and you don't get an award for guessing what happened next.

Yes you guessed right, the popup blockers soon started blocking popunders as well.

Generation Next - Enter Hover Ads

What the beejeezus are Hover Ads? They are floating ads that popup blockers can't stop.

The technology that creates Hover Ads is not new. In fact, it’s been available to web designers for at least 2 years now as DHTML (that's Dynamic HTML to those who don't know).

These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage.

Hover Ads are DHTML layers which can be selectively moved and displayed over the primary page that's being displayed. The basic code is still JavaScript, but since a new window is not being opened, the popup blockers can't figure out that an advertisement is being displayed.

These layers can be animated, moved around, made to appear once per session, shown after a delay, etc.

So that makes you ask "Why should I switch from regular popups to Hover Ads?"

The one and only compelling reason. Popups can be blocked! Hover Ads can't.

So the bottom line is, if you use popups as a part of your online marketing strategy you’re losing out on a lot of potential revenue, coz what they can't cant see they can't buy!

Some statistics that make Hover Ads a compelling technology to use:

The Alexa Toolbar can now block pop ups (10,000,000 Users not seeing your AD).
The Netscape 7.0 Browser has a built in popup blocker( almost 52 million users never seeing your popup ad).
Earthlink provides its users with a popup blocker( prospects who cant see your ad:5,000,000.
AOL released version 8.0 with Popup Blocking capabilities. (Total Subscribers: 35,000,000).
Bottom line: 40 million customers never see your advertisement!

Hover Ads, on the other hand cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.

"So how can I add Hover Ads On my Website?"

If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software.

A sample of code can be obtained from CodeLifter.com
http://codelifter.com/main/javascrip...ablelayer.html

The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about.

Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included under the "Layers" menu. Then again, Dreamweaver is an expensive software.

Any other easier option you ask?

One software that quickly automates the creation of Hover Ads, using a simple 3 step interface is the Hover Ad generator.

http://www.novasoft-inc.com/products...dvertising.asp

The Hover Ads created using this software can be fully customized and are very professional looking.

I especially like the opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. You subsequently receive a mail with their name and email-id.



I'll let you look up the other four styles on your own.


Summary…
If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor’s ISP - without any active attempts on your visitor's part to block them. You’ll need to do something about this situation – and soon.

"So, what choices do I have?"

1. Do nothing. Pray that your content is good enough to attract visitors.

2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.

3. Use Dreamweaver or your HTML editor, if it has layers support.

4. Check out Hover Ad Generator . They offer a FREE trial.

About The Author
Satyajeet Hattangadi is the Co-Owner of Novasoft Inc, a software solutions provider, who specialize in affordable customized software solutions.

http://www.novasoft-inc.com

This article may be reprinted provided the resource box is kept intact.

[janeth]

I would never do business with any one that tries to take control of my computer. Pop ups are nothing more then someone trying to force me to look at there advertisement. I think pop ups are worst then any Spam mail. I can go through and get rid of Spam mail in a matter of seconds but pop ups try to take over my computer. When I get a pop up the first thing I do is leave the website that I have just entered.

[fathom]

"So, what choices do I have?"

With the choices provided I would say... sure HoverAds are a good alternative.

But there are also many disadvantages -- probably the being the workaround to "popup blockers".

People with popup blockers tend not to be a target market, and even though you bypass this... can you really see an increase in conversions by stopping the effectiveness of what people use control what they want?

Next generation doesn't mean better generation and on average (based on existing stats) produces less than 1% conversions.

Static adverts have also been better - and I doubt this will change.

[novasoft]

Originally Posted by Janeth

I would never do business with any one that tries to take control of my computer. Pop ups are nothing more then someone trying to force me to look at there advertisement. I think pop ups are worst then any Spam mail.

Janeth,
Popups per se are not bad. In fact any technique is not inherently bad. Its the abuse of a particular technology or technique that makes it so.

A simple example is Amazon. Would you consider them as spammers? NO I'm sure. But if you visit their site there is a Hover Ad there that advertizes a special offer. It drops down and then slides off to the right of the screen.

Now this would have never been possible using a regular popup. Its attention grabbing, non offensive and a legitimate way of using a Hover Ad.

Also because its not a popup, people do not get offended.

Such responsible marketing, showing complimentary products definitely boosts sales.

I hope you can see this perspective.

Cheers
Satyajeet
http://www.novasoft-inc.com

[janeth]

Something that came up and did not take up my whole screen and then left would be ok. I hate when I'm trying to look at a site and all of a sudden you start getting all kinds of pop ups.

[Johann]

I find the Hover Ads as irritating as the Pop Ups. If a site has to resort to being annoyance, I'm out of there

[Gary Golden]

They are annoying, why bother going from one to the other. I think most people would be or are annoyed by these.

Good luck!

[dante]

Hi novasoft:

If someone wants to "Discover How To Instantly Increase Your Sales" she/he has to discover first the diference between GOOD quality web sites and the BAD quality websites, what's the principal diference? simple, the POP's; the cleanest and useful you preserve your web page, the traffic and profit you get.

I think there's no best way to loose traffic, costumers and sales that using POP's and all it's subgeneres.

[mtheory]

The Hoover ad seems to be just another type of popup.

Rich Media techniques using Flash to create ads that are more entertaining, functional, and informative are a better alternative.

Examples:
http://localshoppernetwork.com/rm

[Website Biz]

As a user, I find pop ups annoying. Hover ads (and Flash animations) are worse because I can't get rid of them.

But as a business owner, I can't deny the effectiveness of interruption marketing (pop ups, etc.) People who use pop ups that say, "subscribe to our newsletter" will tell you that their subscription rates double or triple when they include pop ups on their sites.

I used to have an affiliate site that used this technique. When visitors left my site, they were exposed to a pop up with a big flashing banner ad in it. (Can you imagine anything more annoying?) I got my share of nasty emails and death threats, but my click through rate went from 6.5% to 10.5% over night because of the pop up.

fathom noted that the conversion rate of pop ups is less than 1%. This isn't too surprising. Most marketing techniques have very low conversion rates. But 1% of 10,000 visitors a day can generate a very significant profit.

Pop ups are not evil (okay, pop ups that spawn new pop ups are evil). Like any marketing technique that works well, they are just over used.