The wave of Social Media

[ashukairy]

Social Media has been the new buzz to get businesses moving. But how much is too much? People pay thousands of dollars to get a post on the first page of Digg, but is that going overboard? and how much does this truly impact a business?

[Dcrux]

Like most things in life, it depends.

Check out I Don’t Digg Being Dugg. It is entirely possible to get twenty thousand visitors, drive up your bandwidth costs, and get zero sales. If you paid on top of it, you're in a serious hole.

However, you should have some idea of the profit potential of a page before you attempt to pay for a Digg placement. It should be well suited to the type of traffic you're likely to get. If you think you're going to get 10,000 doctors or business people from being dugg, you're need to rethink your assumptions.

However, if you have a dating book and you put up articles which get dugg, it might just pay off.

If what you paid to get on Digg, increased bandwidth costs and other costs are less than the sales increase, you make out ...if not, you don't. Such a factor is more like image advertising, where you would probably spend on a campaign, test and tweak, and not one-shots. Entirely depends on your target market, cost structure, offer, and not on whether you get on Digg.

The illusion of huge amounts of traffic seem intoxicating. But huge amounts of the wrong kinds of traffic do nothing but drive up costs. Getting dugg is not a magic solution to your marketing problems. Raw traffic is as bogus as the old idea of the "page hit."

[ashukairy]

But you don't always want to get dugg or increase your traffic for sales only. Sometimes increasing your traffic in order to rank well and establish yourself is more than sufficient. And I think that's why people like their posts or articles to get "Dugg." The blogpost you sent reflects the fact that DIGG isn't for all business and people out there. That's why sites such as Sphinx and so forth have been established. Social Media if used correctly can help you create a big buzz on your site. So do you feel that it can never help you increase your sales? DIgg is an example, there are many tools for social media...

[bobchrist]

Also Netscape somewhere that is up now with do follow up links.

[braver55b]

I myself have not used these social network site and I'm considering it.

I was alarmed to read a post above that stated you can get tons of traffic and end up with no sales. hmmm food for thought.

[dave]

My point is when there are thousands of good sites out there for social networking why people will bother to look for digg only. If you have really good content even one post can create sensation and will draw notice of readers.