Which PPC Management Tools Do You Use?

[J-Spider]

In particular, what tools do you use to make setting up the same keywords, titles, and descriptions across multiple PPC Networks such as Adwords and Yahoo Search Marketing.

I have been looking at Atlas Search (formerly GoToast, formerly Atlas One Point) and to me the pricing seems a little high and I already use Google Analytics so I'm not interested in it's conversion tracking either.

I just want to be able to easily set up and edit campaigns across multiple PPC networks?

Suggestions?

[doj464]

Hmmm.... I do it manually

Been looking at some tools for the near future. - Affiliate Radar - No More Flying Blind With PPC possibly... and then some of the more mainstream services...

[deepsand]

I actually prefer to not clone keywords across all SEs, as I've found that each has an audience with its own distinct search habits, so that keyword phrases that work and/or do not work well on one do not necessarily perform similarly on others.

Ditto for broad vs phrase vs exact match options.

[braver55b]

Originally Posted by deepsand

I actually prefer to not clone keywords across all SEs, as I've found that each has an audience with its own distinct search habits, so that keyword phrases that work and/or do not work well on one do not necessarily perform similarly on others.

Ditto for broad vs phrase vs exact match options.

How has that been working out for you? It sounds very detailed in your efforts and tedious too.

[deepsand]

Originally Posted by braver55b

How has that been working out for you? It sounds very detailed in your efforts and tedious too.

Detailed & tedious is spot on. However, as the former is necessary for best results, it makes for the latter being less so.

As all of my clients are ticket brokers, I am able to concentrate on a specific industry segment, live entertainment, with the target audiences for a given artist/group/event being the same for all clients.

The necessity for doing individualized research by both artist/group/event and SE owes to the fact that individuals interested in any given artist/group/event exhibit their own personality traits, SE preferences & search habits.

However, I do enjoy an economy of scale, in that, having once identified the search habits of a given target audience, I can utilize that information for all clients.

[khurramali]

I have not tried it yet, but i know that Web CEO offers a function to manage PPC campaigns. Check it out, it just might be what you are looking for.

[doj464]

deepsand
Quote:
Originally Posted by braver55b View Post
How has that been working out for you? It sounds very detailed in your efforts and tedious too.
Detailed & tedious is spot on. However, as the former is necessary for best results, it makes for the latter being less so.

As all of my clients are ticket brokers, I am able to concentrate on a specific industry segment, live entertainment, with the target audiences for a given artist/group/event being the same for all clients.

The necessity for doing individualized research by both artist/group/event and SE owes to the fact that individuals interested in any given artist/group/event exhibit their own personality traits, SE preferences & search habits.

However, I do enjoy an economy of scale, in that, having once identified the search habits of a given target audience, I can utilize that information for all clients.

Hmm... Deepsand - that is a fascinating idea. I also work for a company that manages 8 different sites on the same industry. Will try (if they ever free me of SEO work too )

I have not tried it yet, but i know that Web CEO offers a function to manage PPC campaigns. Check it out, it just might be what you are looking for.

Will have to check that out too...

[lrobinson]

This is an interesting question because I manage all my PPC campaigns manually as well. It would be nice to have an effective and reliable tool to manage all campaigns under one roof so to speak.