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Just saw an inteview on CNN with an employee from Nielsen Ratings that page views and clicks are no longer reliable measures for onlie advertisers. In short a single click get your viedo started. The same with games and other webapplications. So he concluded that clicks and number of page views are no longer a reliable metric. It will discriminate against online game sites, video sites, instant messengers, iTunes and application sites. Therefore advertisers should look at other new unbiased metrics like time spent on a site. He also predicted that advertising would increase on game and application sites.
My own view: This is a result of the web getting more and more a space for entertainment. AJAX was the first technology to reduce the gap between desktop and web applications. The web 2.0 has absolutely started.
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Mini Network:: Financial information at your fingertips Learn object oriented programming where it started Last edited by kgun; 07-10-2007 at 05:06 PM. |
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