Internet Direct Brands Case Studies?

[adenjo]

I’m looking for information and case studies on the success and failures of Internet Direct Companies/Brands.

Most specifically I’m looking for information on companies that sell their own manufactured products direct to consumers via the internet or phone, not resellers. Of course I am aware of Dell, but I’m hoping to find case studies for the small and niche market products, for example Audiophile Loudspeakers and Subwoofers for Home Theater and Music - Ascend Acoustics, renowned speakers,subs,audio or Flowers by Flowerbud.com® Flower Delivery of Luxury Fresh Flowers .

I’ve been searching around today and there seems to be a great lack on information on these types of companies. Perhaps because the big retailers and brands hate them or perhaps I’m not searching for the right key words.

Any leads appreciated!