What should you expect from your Email Marketing Company?

[arthurakay]

Choosing an email marketing company can be a difficult task. Most companies offer a variety of services, but what really sets the experts apart? What should be expected from your email marketing service?

[Saurabh Uttam]

Here are the quick things to review before going for good email service provider:
1) List managment solutions,
2) How does the company handels bulk email delivery, wheter the company has tie-ups with email providers so that emails are not blocked by them
3) Have effective solutions to handle spam related issues , without effecting our business,
4) How much time does it takes for delivering all emails, how much time effective those are without getting our emails blocked.
Good service providers are mostly white listed by most email providers and emails delivered by them are not blocked even for mails containing spam words like Free etc.

Saurabh Uttam

[namita]

Also you should check the reporting and analysis provided by the email marketing company.

Reporting will give you information as to how many emails were actually opened and clicked, and how many bounced.

Suggestion: The email database or list should be continously updated to get the correct ROI.

Namita

[namita]

Suggestion: The email database or list should be continously updated to get the correct ROI.

Correction: The email database or list should be continously updated by removing the bounced emails to get the correct ROI.