Traffic inventory

[jg33]

Hello,

I am not sure if I am in the right forum here.
I have a small question what is traffic inventory?
The reason of asking that a company contacted me and wants to pay my traffic inventory at a rate of 0.25 CPM to place banners, and 1.00 CPM to run pop up/unders.

Thank you

Joseph

[Electronic Perceptions]

Hi Joseph,

Inventory is just how much you have available. In this case, they're asking how much ad space, and/or how many ad impressions, you currently have available (unsold).

So if you're getting 100,000 pageviews each month, and you have one advertiser who's getting 25,000 views each month from you, then your available inventory is 75,000 pageviews.

The CPM rates are referring to every 1000 views. So for banners, they're offering to pay you 25 cents for every 1000 views, and for pop ups/unders they're offering to pay you $1 for every 1000.

Hope that helps,
Kathy

[jg33]

Dear Kathy,

Thank you for your reply. I appreciate that very much. That gave me a lot of information. So it means you can have different companies sharing your traffic inventory.

Is there any sort of script as a counter that I need to install on my site? Or how it works? Is there any reference to any such a thing?

Cheers,

Joseph