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Marketing Strategies Discussion Forum Discuss your marketing ideas, concepts and strategies here. What's working? What isn't?

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Old 11-20-2006, 12:23 PM
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Default If Your Blender Can Blend Marbles, Show It On YouTube

This is genius. Blendtec, a blender manufacturer film a series of short product demonstrations and put them on YouTube. They blended things like marbles and full soda cans and rake handles.

The company attracted six million viewers in six days.

This is a great example of using social marketing to your advantage, rather than fighting or fearing it.

Can you think of other ways YouTube can be used?

Article here.
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Old 11-20-2006, 07:08 PM
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this is great stuff.
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