Supporting Your Web Marketing Effort with Offline Promotions

[chatterfox]

1.Use your URL like your telephone number

Always include you url to all your business cards, letter heads, press releases and all other printed materials. You will never know where these things would go when you distribute them to people.

Cost: This is almost free as you are paying for the printed materials anyway.



2.Webcards

Most companies already have webcards because they are actually affordable. These are pretty useful too for your viral marketing offline.

Cost: A minimal cost in exchange for visitors, who may be your potential customers in the future.



3.Make every customer contact a viral marketing opportunity

This would do if you are able to make good relationship with your customers. If you are offering a good service and your products are good too, then, loyal customers would be happy to make some referrals for you by handling them extra webcards for then to distribute to friends and relatives.

Cost: Minimal.



4.Referral Bribes

This requires a lot of creativity. Referral bribes may come cheap or expensive. As I have said earlier, it depends on your budget. But you could start offering your customers something as point systems to be converted to cash or product discounts for referring a friend.

Cost: It depends on the budget.



5.Tchochkes (knick knacks)

Or the term we are very accustomed of online: freebies. Like bribes, ideas on these tchochkes require creativity. Make something that would describe your company.

Cost: They can be very effective, but are expensive too.



6.Direct Mail with a personalized offer

This is very effective if your chosen industry is quite good. Giving free trial of your services or limited offer of your products would create more visitors.

Cost: Effective, yet may be expensive.



7.The World as Your Billboard

You could advertise your url to billboards, posters, books, car window signs, stickers, etc. Make a productive idea of attaching your url to these visible things to catch people’s attention. Make it very catchy yet clean (don’t clutter it with too many texts or pictures).

Cost: It depends on the idea.

(From Matt Deangelis' 7 offline marketing tips)


Original article here: http://onlinepr.gbwatch.com/online-pr/106.html

[etechsupport]

Referring to your point no 4, you could have used different words like incentive/bonus/commission rather than "bribe",its looks just unethical to me as a marketing guy, btw the offline marketing depends upon products and particular demography and culture of the region or country, likewise one can also consider giving ad in newspaper, magazine, radio, local cable, yellow pages or ad on car.

[mktgbiz]

I just wrote an article that relates to this topic.
http://ezinearticles.com/?Marketing-...t-It&id=260408

[greeneagle]

I have quite a few offline and online marketing suggestions in the "Marketing Page" on my Site also.

Too many to replicate here.

Ken

[MattE]

Sooo many old ideas Like way back from the hard copy direct mail days - pre internet even) that it must have been an embarrassment posting it.

Look for new ideas like these