I know you guys are IT experts. I'm new to Internet advertising. I know about PPC advertising in search engines, and also know a little about all those "buy traffic" websites that supposedly send hits to your website.
I've got my website up now:
www.optinsearchdb.com and it's a site that helps small businesses market their products with either email marketing, telemarketing (phones), or postal marketing (snail mail) with a searchable optin database that gives full records dependant on a search through the site that indexes over 35 million full data records in the US. You can search by zip code and a radius of that zip code.
I want to know what you guys (the experts) would recommend for advertising a site such as this. Would "buying traffic" really work? or are those types of sites scams?
How about PPC Advertising if I have a budget of 700$? I know that probably wouldn't get me much traffic, but which search engine would be the best and most cost effective?
Also, does anyone think that fax blasting to a list of business fax numbers could be effective? Because I have a list of one million US-businesses and their fax numbers in California.
I don't want to use email marketing because i'm scared of the SPAM laws.
What do you guys think would be my best advertising approach?
Thanks in advance,
help@optinsearchdb.com
-J