Paid Placement Advertising verses PPC listings Advertising

[dougadam]

Paid Placement Advertising: Most major search engines carry paid placement listings, where advertisers are guaranteed a high ranking, usually in relation to desired words.

PPC listings: Pay per click

Which has work best for you?

[bronks]

Tried PPC from Overature:

First $50.00 spent Averaged about $4.00 per sale, good deal, lets go.
Second $50.00 spent cost me $50.00 for sale lost money on this one.
Third and forth times netted $00.00.

I have noticed that you can only contact Overature if you want to purchase more PPC.

Turns out that I was probably a victom of click fraud, think I can get my money back?

So far I have not seen any one who sells PPC address this problem. Probably won't as long as someone is willing to pay for it.

[dougadam]

Thanks for your input bronks

[frogmanandy]

I'm not sure I follow what you are talking about.

We run PPC campaigns on all the major search engines and have found it to be very profitable. However, it is important that you do your research on which keywords will work for you in your industry. The most popular keywords do not always equal the best for creating sales.

Also, stay away from content advertising. This is where the majority of click fraud occurs and your ads are being pushed to all sorts of different sites where you cannot control who will really see them.

If you are talking about paid inclusion on a specialty site, we have had differing levels of success. One of our paid inclusion sites sends us more traffic than google ppc and natural combined. But we also have found that some of our paid inclusion prospects send us almost no visitors. Research your pontential paid inclusion sites extensively, find out how they track their links and how you can track them as well. You may also want to set up your own tracking.

[remindme]

I am not sure I understood the question??

PPC (Pay Per Click) meaning everyone pays the same for the click and there is some algorithm on the network that makes sure you get placed somewhere??

or

Pay Per Placement - Outbid eachother??

How are you making the destinction??

[frogmanandy]

In the ppc from google, yahoo, msn and ask you bid on a keyword (a certain amount that you are willing to pay per click recieved). Whoever is willing to pay the most per click places first in the sponsored results for that keyword.

With overture you can see what the top bids are and bid accordingly. The top bidder places 1st in the sponsored listings.

with adwords you bid and then you can go see where you are placing. For instance if you want to be #1 and you bid $2 per click and you find that you are placing #3 you can go back and up your bid.

With our paid inclusions some are a standard cost per click and they may rotate ads or ad position randomly or in a one by one list

Some of the paid inclusions operate more like a print ad where you pay for a specific spot on the website some may charge a per click on top of that or may charge by impressions(number of times the ad is seen) and some don't charge for clicks at all