different kind of marketing than SEO

[cmscode]

Hello,

I've kindof given up on SEO, it's just so tough to keep up with it, and the hardest part I've had trouble with is getting alot of inbound links, etc. My only claim to fame is PR1 in 'shabby chique', something i did just for yuk yuks years ago, but I'm #1 pretty much across the board (hannahscottage.com). Only 1200 or so items in search though, so it amounts to about 20 hits a month, woo hoo right? heh -

So I'm a coder, and after all these years I can turn out demos in record time. I have betas of everything from an auto dealer listing manager, to real estate, boat listings, product managers, article publishing software, you name it (seen one CMS, you seen 'em all, yah know? heheh).

I am sick of spending money on adwords and not getting any business. Lucky I have not gone mad and tried dropping several grand on it, I doubt it would have produced any results. Clicks reported by google were dubious at best as well. (sorry i'm a little biased against them as anything but just a search engine, read my other posts about adsense)

So What I'm looking for now is not SEO managers, but
a real tech salesperson that can help me take all my dusty code and do something substantial with it? any takers / suggestions?

Thanks!

Tierralogic Systems
www.tierralogic.com

[send2paul]

If you've given up on SEO - think again, please.

[Duncan Pollock]

I don't think you should give up on AdWords too quickly, either.
Hate to say so, but the fault could lie with what you are or aren't doing correctly. There's an undoubted learning curve in both SEO and PPC. Few people get things right in the beginning. The lesson is to fathom out what's wrong and to put it right.
If at first you don't succeed .... etc., etc.

Duncan

[Tubby]

Are you sure you are realy trying to sell anything? ' I just looked at www.tierralogic.com/ (only link in your sig)
the opening page tells me "You are not authorized to view this page" (nice welcome)
If I click on links to find out what you do I end up clicking on a "web design" that sends me nowhere www.nidadesign.com/ (not working)

A 'coder' should not need thousands of visitor, you do not need 500 sales per day! I would recomend you decide what it is you are selling, and leave the traffic problems alone untill you have.

You do not have any direction . . This is why you do not know which way to go...

[cmscode]

woah, brutal replies, brutal, hahah...

i think you guys are missing the point. i DONT want SEO or adwords. I know how SEO works, it's just a job in itself, i would rather focus my energies on coding.

you are also making a mistake by looking at my site.
i'm trying to sell the code, not the site; the code is not posted anywhere, no demos, etc.

i totally agree about the no direction thing, sometimes brutal honesty can be very helpful ;)

tierra

[cmscode]

I have taken to thinking of this comment -

dont give up on SEO... made above.

How viable do you think it would be to make a site just to showcase these pieces of software? (my username is the name of this 'site')

now quit making fun of my crappy websites, lol...
i manage content, my presentatation skills leave much to be desired, i admit it!

I have just become so frustrated trying to compete with 8 million other sites that do this, it's so hard to try and make a niche out of what you're doing, and market it that way.

go take a look at cmscode.com and see if you can get the idea of what i'm referring to.

now on the other hand i DO think i have direction, just the presentation is very very lacking.

also dont know if i mentioned it, but adsense has proven fruitless simply b/c of the insane cost per click right now. you really do seem to need thousands per month to be a player.

in conclusion, i wholeheartedly agree that dedication, focus, and consistent direction is what drives real success, i have taken that to heart and greatly appreciate the suggestions :)

cmscode / tierra

[ozzie_jim]

Unfortunately you're stuck with SEO if you want to get web referals. As others have said getting visitors is the first part of the battle, selling them something is the bigger battle. If you want them to buy from you get a very good copy writer to fix up your web site text. It'll make a huge difference to the percentage of adwords clicks that convert to email queries.

If you're looking outside SEO there's nothing wrong with traditional print media. Try a small ad in your local (and I mean very local) paper to appeal to businesses in your area. This will also be expensive and you'll have direct competitors, the same as cyberspace.

Unfortunately I find that all business these days is very competitive. Margins are squeezed and costs (adwords) are high. It's the nature of business in the modern world where people have easy access to information.

[send2paul]

Honestly? There's too much to say about how to improve your website, or make it viable for your products. I mean you barely have a couple of pages with some words on them :)

Off-line marketing very rarely succeeds - how many people do you know who would say to themselves after seeing a URL on a car, billboard, newspaper, t-shirt "Hey - let me write that down and I'll check it out when I get home"? It just doesn't happen.

You need to go down more traditional on-line methods:

1. Give away some software - anything - but collect email addreses in the process - for that all important database of clients.

or....

2. Write a blog that people can subscribe to - but collect email addresses - for that all important database of clients.

or....

3. Write an ezine that people can subscribe to - but collect email addresses - for that all important database of clients.

See a pattern emerging here? :)

But first of all - you have some major surgery to do on your website :)

Good luck.

[JaneEllen]

So I'm a coder, and after all these years I can turn out demos in record time. I have betas of everything from an auto dealer listing manager, to real estate, boat listings, product managers, article publishing software

So why not put these demos up on your site so your visitors can see them working? I would think that selling a content management system to a niche market would be much easier than trying to market your services for cms in general.

Unfortunately, most of the techniques involved in SEO are necessary for any kind of internet marketing today. Things like writing clean effective code, targetting your keywords, getting links and listings on sites where your prospective customers hang out, writing articles, posting in forums - all those things that help in SEO are necessary forms of marketing in general. If you're going to be on the internet, you will have to spend some time marketing, and along the way will find that the SEO part comes naturally.

I sympathize with you not wanting to do cpc (adwords) though - tried it myself and didn't like the results, lol!

[cmscode]

thanks, send2paul, and everyone else who replied to this for helping me realise the 'missing' component to my quest: hard work. i, being on the web have failed to realize that just making fancy code will not feed you. presentation and dedication to constantly developing a solid network of clientele and partners is where it's at.

Being a programmer, I sometimes get lost in the details. page optomization is only a small piece of the puzzle, the real results come from building that traffic, piece by piece, and that takes hard work.

regards,

cmscode

[etechsupport]

In my opinion, it does not matter whether you are a coder or designer, either you are selling tangible product or service. But Ultimately you are "selling" something either its a service or product.

Regardless to say it all need your good presentation and approach and overall how you are going to impact it through your marketing strategy.

However if you are doing well online it is going to give you good foremost result somewhat to your offline niche market, but I dont think one can do well keeping SEO sidetrack.