Press Release - which day is best ?

[Marvin]

Are some days better than others for issuing press releases? Which are they and why? I have heard Monday is best but no idea why that is.

[incrediblehelp]

Maybe Monday for yours to be syndicated by the PR distributors to the public, but it takes a couple of days for the PR distributors to approve it. So I will submit it on Wednesday, Thursday and you should see it first thing the following week.

[scarytruth]

You might want to try this; make it a two part article. Put the first part out on Monday get the hype going and then come Friday release part two. This gives the Big executives something to discuss on there weekend golf games. If that does not work just do one everyday a month apart and which day gives you the most leads.

[mgillespie]

Actually, if you send out press releases via a free wire service (PRWeb), that is when you have to wait for it to post or 'release'. Paid services (PRNewswire, MarketWire, Businesswire, etc,) send out when you want them to be delivered. There is no rule for the best days, however most people send on Tuesday mornings. I never recommend a Monday, Friday or weekend distribution unless it is 'breaking news'.

[MarcieZoob]

Originally Posted by mgillespie

I never recommend a Monday, Friday or weekend distribution unless it is 'breaking news'.

Agree on the timing - Monday and Friday are HUGE news days so your release will get buried in literally thousands of others.

If we're using PRWeb (free), we submit on Monday so it goes out on a slower news day like Wednesday. If we're paying for the release, we send on Wednesday for same day or next day distribution (Wed or Thurs).

[eagent]

Originally Posted by Marvin

Are some days better than others for issuing press releases? Which are they and why? I have heard Monday is best but no idea why that is.

Hi Marvin,

After thorough testing, I've concluded that Tuesday (which means Monday before Midnight for Tuesday 12:01 distribution) and Wednesday appear to achieve the greatest number of clicks and pickups of any of the days.

Friday night (for Saturday 12:01 pickup) seems to do the best for international pickups (this is based on my experience as a Yank doing PR for international companies).

Caveat: if there's an event happening that has worldwide pickup (ex. Hurricane Katrina) then adding the term "hurricane" to your keywords can create some good pickup, if used judiciously and not out of context of your release.

An example is this press release I did late last year for a software program we created to develop smarter press releases. Originally we used the term "Hurricane", but after felt that the more subtle "whirlwind" was a better fit.

Here's the example: A Whirlwind of Creative Solutions - How eXpertLingo Inspires the Human Mind.

Also: We keep an eye on ALL of the viable online and offline PR services, and have consistantly found that PRWeb.com outperforms them all by many factors (I'm doing a competitive matrix as we speak... but as an example, one firm claims to have the same reach that PRWeb does, when in fact they are actually 1/20 the reach as shown by Google, Yahoo!, Alexa and Dogpile in terms of search results and other key online metrics).

Just a hint.

So, in summary:

1) Tuesday and Wednesday for best numbers overall.

2) Saturday for UK and international

3) PRWeb for maximum distribution of your message, if it's working to drive traffic and Online Visibility.

best of success!

[Marvin]

Thanks everyone for the advice. I think I will try a Tuesday or Wednesday release and see how it goes.