Views on ExactSeek and ISEDN search engine advertising deal

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Right people, just want to know what you think of this try to gang up on Google. Adwords does have a lot of fraud going on and with Exactseeks offering, that cant happen

Now i know it contains small engines but if large (ish) ones joined, do you think it become popular?

If you have know idea what I am on about check here for SE Advertising deal
http://store.exactseek.com/burf.html

and here for ISEDN
http://www.isedn.org/

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I am surprised there is no comments about the ISEDN. Has anyone joined it? I have and the results have not been too profitable.