Make Every Document A Marketing Document

[WPW_Feedbot]

Every scrap of paper that leaves your business is performing a marketing function.

Today's idea is not earthshattering, but it is one that many businesses, large and small, overlook.

You send invoices, fax covers, memo, notes, request and all other manner of "non-marketing" related correspondence to - you guessed it, your clients, referral sources and prospects.

It's a pretty simple thing to A) make sure that these documents also conform to the image you project in...

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[Martin Newton]

I totally agree with this mindset!

It is more effective to communicate a message across to your target market if a company makes a concious effort to treat everything that the company represents in line with its brand chracter and overall brand strategy.

Sometimes, the most overlooked item would define or represent a company's brand. So, it is important to make that concious effort to always review every piece of material that comes out from your company.

[Martin Newton]

I totally agree with this mindset!

It is more effective to communicate a message across to your target market if a company makes a concious effort to treat everything that the company represents in line with its brand chracter and overall brand strategy.

Sometimes, the most overlooked item would define or represent a company's brand. So, it is important to make that concious effort to always review every piece of material that comes out from your company.