A bit of a soap box speech today, but I can't take visiting another small business web site only to be greeted by a home page that says - Welcome to our web site! (then of course, the title tag is the name of the company) It's like someone wrote this rule that, if you call it a home page, it's like the cover of a book. No, think of your homepage as the only 3-4 seconds you may get to convince a prospect that you have something worth sticking around for. (And don't make me go into my flash...
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